Sales Lead - Healdsburg, CA
Listed on 2026-01-12
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Retail
Retail & Store Manager, Retail Sales
Overview
Sales Lead – Healdsburg, CA at Faherty Brand
Roll up your sleeves and lead the way, partnering with other members of the leadership team to support timely follow‑through and execution of company directives & standards. Through advanced planning, time management, team development, and delegation you’ll create an inclusive environment embodying Faherty Brand values & culture. You will provide actionable feedback in the moment to maintain good vibes, inclusion, and directive compliance driving individual & team performance.
You will also ensure a positive representation of the brand by utilizing business tools and market‑specific insight to maximize results of the four key areas of the business:
People, Sales, Visual Merchandising, and Operations.
- Sales: Create a store environment embodying our core value of Spreading Good Vibes; process in‑store sales, returns and exchanges.
- Drive Guest Capture & Retention by managing client outreach via personalized communication, maintaining up‑to‑date client information and assisting in the planning & execution of in‑store events.
- Analyze key business metrics to identify performance improvement opportunities and utilize business tools and personal market‑specific insight to drive results.
- Operations: Manage cash procedures, utilize available resources consistently & effectively, collaborate with Leadership Team for monthly supply orders, and support in monthly store assessment by preparing the store & team for success.
- Visual Standards: Maintain a neat, clean and organized salesfloor & register area, represent and reinforce brand standards in a positive manner through strong visual presentation, support floor moves based on seasonal roll‑outs, and ensure the floor is fully restocked based on sell‑through.
- People: Motivate & inspire by upholding & driving goals, fostering a positive atmosphere, championing high standards, recognizing performance, communicating effectively, and building trust.
- Available when the store is open for business, including nights, weekends, and holidays.
- Able to bend, reach, stretch for product as well as lift, carry, and move at least 40 lbs.
- Comfortable climbing ladders, moving around regularly, and standing for extended periods of time.
- Multiple years leadership experience in a similar scope; hi‑growth direct‑to‑consumer retail brands preferred.
- Omnichannel awareness and the ability to assist in leading a team to provide a seamless customer experience between retail stores and e‑commerce platforms.
- Adept with technology and apps, including but not limited to Google Suites and MS Office, and familiar with industry‑related blogs and feeds.
- Strong communication skills with the ability to effectively communicate across a multitude of channels.
- Demonstrated ability to assist a leadership team with coaching and development.
- Proven track record of personal success within a retail business; success reflected in consistently outpacing individual and team sales and performance goals.
- Passionate about contributing to brand with purpose and demonstrating advocacy through business.
- Health benefits
- 401(K) Plan with company match
- Incentives Program
- Commuter Options/Benefits
- Generous employee discount
Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family‑run lifestyle and apparel brand fueled by purpose and optimism. Our goal is to build a new American legacy by creating high‑quality, sustainably minded, feel‑good favorites that will bring you joy to wear.
We feel a deep responsibility to do things differently: to promise comfort without compromising quality, to hold ourselves to a higher standard with a lower environmental impact, and to leave the world a better place than we found it.
We recognize the impact the fashion industry has on the world and are dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.
Our passionate leadership team comes from different backgrounds but share a…
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