Assistant Vice Precident, Specialist, Product Manager; Commercial Cards), SmallMedium Enterprises

The Senior Product Manager for Commercial Cards will be responsible for strategic development in form of the build from scratch in terms of product, customer journey, technology, management, and growth of DBS's Commercial Cards product portfolio within the dynamic Indian market. This role involves driving product innovation, enhancing customer experience, ensuring market competitiveness, and achieving business objectives while adhering to Reserve Bank of India (RBI) guidelines.

The ideal candidate will possess a deep understanding of the Indian commercial cards landscape, including emerging payment trends like UPI, strong analytical skills, and a proven track record in product lifecycle management within the Indian financial services industry.

• Product Strategy &
  
  Roadmap:
  
  Develop and execute a comprehensive product strategy and roadmap for Commercial Cards in India, aligning with the bank's overall business goals, market trends, and RBI's directives on card issuance and conduct of business.
• Product Development & Enhancement: Lead the end-to-end product development lifecycle, from conceptualization and business case creation to launch and post-launch performance monitoring for new and enhanced commercial card products, considering specific Indian market needs and regulatory requirements. This includes features like online, NFC, and international transaction controls as per RBI mandates.
• Market Competitiveness & Customer
  
  Experience:
  
  Continuously monitor market trends, competitor offerings from other Indian private banks (e.g., ICICI Bank, HDFC Bank, Axis Bank), and customer feedback to ensure commercial card products remain competitive and deliver a superior customer experience, potentially integrating with indigenous payment systems like RuPay.
• Revenue Growth & Profitability: Drive the revenue growth and profitability of the commercial cards portfolio through effective pricing strategies, usage initiatives, and targeted campaigns, while also navigating any RBI restrictions on incentives or specific card offerings.
• Risk & Compliance Management: Ensure all commercial card products and processes adhere to internal policies, regulatory requirements set by the RBI, and industry best practices for risk management and compliance, including mandates on card activation and usage.

• Conduct in-depth market research and competitive analysis to identify opportunities for product innovation and differentiation in the Indian commercial cards space, staying abreast of developments in digital payments and fintech landscape in India.
• Define product requirements, features, and functionalities based on customer needs, market analysis, and business objectives, incorporating features like spend management, online access, and integration with treasury services relevant to Indian businesses.
• Collaborate closely with various internal stakeholders including Sales, Technology & Operations, Credit, Legal & Compliance, Marketing, and Customer Service to ensure successful product delivery and management, specifically addressing Indian market nuances.
• Manage product pricing, cost analysis, and profitability for the commercial cards portfolio, considering the competitive pricing landscape among Indian private banks.
• Develop and implement go-to-market strategies for new product launches and enhancements, working with marketing teams and ensuring compliance with advertising guidelines in India.
• Monitor product performance metrics, analyze data, and generate insights to optimize product offerings and business outcomes, leveraging advanced analytics tools common in the Indian banking sector.
• Oversee the resolution of product-related issues and escalations, working with…