Marketing & Brand Manager

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Join to apply for the Marketing & Brand Manager role at Montana State Fund

This range is provided by Montana State Fund. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

This posting is scheduled to close on Tuesday, August 26th at 11:59 pm MDT. If a sufficient number of qualified applications are received, this posting may close early. Apply today!

About the job:

We're on the lookout for a highly skilled and experienced Marketing and Brand Manager to join our team at Montana State Fund.

In this key role, you'll be instrumental in shaping and implementing our brand strategy, ensuring consistent messaging across all platforms. You'll work closely with various departments to execute integrated marketing initiatives, manage vendor relationships, and contribute to the overall success of our communication efforts. This is a fantastic opportunity for a proven leader to directly impact our brand's presence and contribute significantly to our strategic goals.

If you're a hands-on manager with a strong understanding of brand development and a passion for impactful marketing, we encourage you to apply!

Required Skills

What you will do:

• Marketing Strategy: Collaborate with leadership to develop and execute marketing strategies, ensuring the approach supports the mission and values of Montana State Fund. Collaborate with internal and external partners to drive integrated strategies through various channels, including content marketing, advertising, and digital marketing. Develop and execute targeted marketing to industry partners and work with marketing and underwriting to develop targeted sales strategies.
  
  Lead and contribute to project teams and collaborative efforts. Optimize existing creative processes with a focus on strategic vision and quality to deliver successful marketing and communication approaches.
• Brand Management: Oversee and champion the brand strategy, ensuring consistency in messaging, image, and identity. Create and execute plans to enhance brand awareness and visibility, including the development of brand awareness campaigns to increase market share. Serve as a brand ambassador, partnering with internal departments to ensure strong brand advocacy and helping others better understand and articulate the organization’s brand position.
• Communications and Media strategy: Manage the execution of internal and external communication plans, collaborating closely with internal departments and leadership to ensure all employees are informed and aligned. Manage paid advertising campaigns, optimizing budget allocation and targeting, and develop and manage paid media strategies across various platforms.
• Agency and Vendor Management: Collaborate with leadership to select and manage marketing agencies and vendors. Partner with these external resources to develop and execute a meaningful and effective marketing and brand strategy. Set performance expectations, negotiate contracts, and establish and monitor vendor management standards to ensure the high delivery of services. Analyze marketing data and provide regular reports to leadership on campaign performance.
• Analysis and review: Conduct effective market research and translate findings into meaningful results. Implement search engine optimization (SEO) and search engine marketing (SEM) strategies, leading efforts to optimize online visibility. Analyze marketing data and campaign effectiveness to inform decision-making, adjust strategies, and report on major initiatives.
• Leadership and training: Lead, mentor, and provide day-to-day guidance to a team of creative professionals, fostering a collaborative environment to shape and implement our brand strategy. Develop and deliver training materials for internal stakeholders, ensuring consistent messaging across all platforms, both internally and externally.

Required Experience

What you will need (minimum qualifications):

• Bachelor’s degree in communication, marketing, business, or related discipline AND four (4) years of…