Social Media Manager

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries. We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth.

As Social Media Lead, you will own and shape the social media vision for Dorel Juvenile brands. This role is focused on driving transformation, long term brand equity, and measurable commercial impact through social media. You will lead the end to end social media strategy across brands, regions, and channels, translating brand ambition into a coherent, future proof social ecosystem. Acting as a true strategic partner, you will work closely with Dorel Juvenile’s executive team and collaborate intensively with internal creative, content, and digital stakeholders.

This role operates at the intersection of strategy, brand, transformation, and execution. Social media sits at the core of Dorel Juvenile’s brand and business strategy, and in this role you will work closely with executive leadership to elevate social as a key driver of growth, relevance, and connection with consumers.

• Own and lead the global social media strategy for Dorel Juvenile brands, aligned with overarching brand and business objectives.
• Lead the transformation of social media from primarily execution-focused activity into a strategic, insight-driven growth engine that delivers brand and commercial impact.
• Define vision, principles, governance, and operating models for social media across brands, regions, and platforms.
• Identify and lead innovation opportunities across platforms, formats, creator partnerships, and technology.
• Expand and professionalize influencer and creator strategies, evolving from tactical collaborations to long-term, value-driven partnerships that support brand equity and performance.

• Lead social strategy across key brand moments, launches, and integrated campaigns.
• Translate brand positioning into powerful and consistent social storytelling, while allowing for local relevance.
• Work closely with the Creative Director and the Multimedia Studio to shape social-first creative excellence.
• Safeguard brand consistency, tone of voice, and quality across all social touchpoints globally.
• Directly manage and develop a social media team, providing vision, clarity, and coaching.
• Build future-ready capabilities, elevate seniority, and set clear expectations for performance and impact.

• Confidently represent social media strategy in executive discussions and decision-making forums.
• Work closely with the Digital Marketing Department to align brand, performance, data, and CRM initiatives.
• Navigate complex stakeholder landscapes with authority, diplomacy, and strategic clarity.

• 9+ years of experience in social media roles within international environments.
• Proven track record in defining and leading social media strategies at enterprise level.
• Demonstrated experience driving strategic transformation and organizational change.
• Strong and credible people leader.
• Comfortable operating at C-level,…