Boat Safety Scheme National Communications & Public Affairs Manager

• Lead and develop initiatives that enhance, promote, and protect the Boat Safety Scheme reputation
• Drive activities that build trust in the brand, raise safety awareness, and strengthen influence with key stakeholders
• Develop, lead, and evaluate the organisational communications strategy
• Advise senior leadership on communications
• Manage the communications calendar using corporate schedules, seasonal factors, and generated opportunities
• Create, implement, and oversee BSS communications across website, email, video, and social media
• Plan, schedule, deliver, and monitor national campaigns integrating media relations, digital, and traditional communication tools
• Author policy and consultation documents for the Board, forums, and other bodies using data collection, analysis, and reporting
• Collaborate with Technical colleagues and consultants on submissions and documentation for standards makers and regulatory bodies
• Deliver regulatory, legal, and corporate communications documents and policies
• Manage the BSS public website and password-protected Forum member sub-site
• Lead campaigns supporting project partners and deeper stakeholder participation
• Protect the Scheme’s reputation during crises and guide BSS spokespeople
• Manage the BSS brand
• Develop relationships with MPs, Government Departments, arm’s-length agencies, and sector organisations
• Produce effective and influential research with colleagues

• Degree-level education
• Ideally a member of the Chartered Institute of Public Relations
• Substantial experience in a communications management field
• Ability to effectively allocate and manage budgets
• Track record of measuring and evaluating activity and reporting to an executive team
• Track record of working with external partners and stakeholders to achieve shared objectives
• Substantial experience contributing to the creative development of new ideas, strategies, and stories as part of a wider communications team
• Strong knowledge and understanding of current trends in digital media/social media
• Excellent understanding of GDPR compliance and other relevant data protection legislation
• Highly proficient in Microsoft 365 packages including Word, Excel, PowerPoint, Outlook, and appropriate CRM software and systems
• Highly computer literate
• Ability to analyse complex data, identify issues and trends, interpret results, and develop recommendations
• Full UK Driving License
• Knowledge of appropriate Windows software and CRM software and systems, including SAP and Salesforce
• Public affairs experience working with local and national government departments and agencies
• In-service training to administration-level competencies for the Salesforce ecosystem
• Proven ability to communicate financial matters effectively and confidently to non-financial colleagues through data analysis and reporting

Demonstrates expertise in communications management, including strategy development, stakeholder engagement, and crisis management. Proficient in digital media trends, data analysis, and compliance with GDPR and other regulations.

• Communications Management
• Stakeholder Engagement
• Digital Media Strategy
• Data Analysis
• GDPR Compliance

• Communications Strategy Development
• Budget Management
• Data Collection and Reporting
• Campaign Planning and Delivery
• Policy Document Authoring
• Crisis Management
• Research Production
• Creative Development
• Public Affairs Experience
• Financial Communication

• Relationship Building
• Influential Communication
• Collaboration
• Problem Solving
• Leadership

• Degree-Level Education
• Chartered Institute of Public Relations Membership

• Boat Safety Scheme
• Public Relations
• Regulatory Compliance
• Media Relations
• Government Engagement

• Microsoft 365
• CRM Software
• SAP
• Salesforce
• Digital Communication Tools