Senior Category Manager - Major Grocer

Senior Category Manager - Major Grocer

Job Title： Senior Category Manager (Major Grocer)
Location： Hemel Hempstead – Hybrid
Job Length： Permanent
Working Hours： Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 15 logistics depots servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

The Off Trade in Carlsberg Britvic deliver over £1.4 billion net revenue in 2025 and yet we know there is more growth for us to enjoy as we come together as a total drinks powerhouse.

As a strategic leader within Carlsberg Britvic’s category function, the Senior Category Manager works with the Head of Category to set the direction for long-term growth across key customers and channels.

This role owns the development of customer-category visions, leads cross-functional initiatives, and elevates Carlsberg Britvic’s presence as a trusted advisor to retail partners. With an agile and commercially focused mindset, you’ll deliver sustainable, insight-led strategies that drive category value, accelerate brand growth, and enhance partner relationships.

This role is central to our planning and execution of commercial initiatives, therefore strong links will be required across the commercial functions, especially marketing, category strategy, insights, commercial operations and sales teams.

• Own the strategy and development of our annual operating category plans to drive execution against our category vision and range & merchandising blueprints, aligned with Carlsberg Britvic’s commercial priorities.
• Lead the translation of consumer, shopper, and market trends into strategy, identifying where Carlsberg Britvic can drive category growth and gain competitive advantage.
• Set the direction and lead the team to align against the range and space targets and regularly measure progress against this, effectively managing messages through the business cycle.

• Establish and nurture strategic relationships with key customer stakeholders, positioning Carlsberg Britvic as a trusted category authority. Leverage thought leadership to co-create impactful solutions that enhance category performance and drive measurable improvements in external evaluations, including the Advantage Group Survey.
• Lead the execution of your customer/channel category roadmap through range reviews and identifying category initiatives to maximise point of purchase outcomes enabling us to maximise range, primary space, secondary location, availability and macro space, in outlet and online.
• Develop relevant category selling stories and tools and lead the development of customer immersions designed to engage customers and influence them to implement category solutions & strategies.
• Lead for and manage the delivery of category building initiatives and trials with customers e.g. fixturisation, cross category, category relays.
• Lead strategic agendas across hot topics such as health and wellness, sustainability, DRS (deposit return scheme) and HFSS (high fat salt sugar legislation) and provide the customer with a category point of view.

• Line manage and mentor Category Managers and Executives, supporting capability development and succession planning.
• Drive team culture grounded in…