Head of Category - Managed Convenience; Off Trade

Head of Category Offtrade

Hemel Hempstead Hybrid

Permanent

Monday – Friday (full time 35 hours)

At Carlsberg Britvic, we’re looking for an effective commercial leader to shape the future of category growth across one of the UK’s most exciting multi‑beverage portfolios.

This is a highly influential leadership role, responsible for leading and developing a talented category team while partnering with senior internal and external stakeholders to unlock transformational growth opportunities. We’re seeking someone who combines strategic thinking with strong commercial acumen, has the gravitas to influence at all levels, and can inspire teams and customers to think differently.

Whilst category leadership experience is valuable, we are equally interested in candidates from broader commercial backgrounds who have a proven track record of driving growth, influencing senior stakeholders, leading high‑performing teams, and delivering breakthrough customer outcomes.

The successful candidate will play a key role in shaping our category strategy, supporting the delivery of our Annual Operating Plan, and ensuring Carlsberg Britvic continues to be recognised as the indispensable category partner of choice.

• Inspire, coach and develop a high‑performing category team.
• Create a culture of accountability, resilience, collaboration and continuous improvement.
• Set clear objectives aligned to business priorities and support individuals to achieve their full potential.
• Build team capability across strategic thinking, customer influence, insight and category leadership.
• Ensure robust succession and development plans are in place across the team.

• Define and deliver a clear vision for category growth across your channel.
• Identify transformational growth opportunities and lead the team to convert these into tangible commercial outcomes.
• Champion our category growth strategy internally and externally, inspiring customers and colleagues through compelling recommendations and thought leadership.
• Partner closely with Sales, Marketing, Commercial Growth and Strategy teams to align priorities and maximise business performance.
• Lead the development and execution of category plans and customer growth roadmaps that support ambitious business objectives.

• Build trusted relationships with senior customer stakeholders and position Carlsberg Britvic as a strategic growth partner.
• Lead the creation of compelling category and customer growth stories that influence decision‑making and unlock mutual value.
• Drive breakthrough customer initiatives that deliver measurable commercial results.
• Use category, shopper and customer insight to shape recommendations and identify new opportunities for growth.
• Support commercial teams in the delivery of value realisation initiatives and strategic business priorities.

• Support the delivery of key commercial planning processes, including Annual Operating Plan development and performance management cycles.
• Monitor performance against objectives, driving pace, focus and effective course correction where required.
• Share best practice, market insight and customer learning to continuously enhance category effectiveness.
• Ensure strong execution of category plans and customer initiatives across all channels.

We’re interested in leaders who can demonstrate:

• Significant FMCG and/or broader commercial leadership experience.
• A proven ability to influence and engage senior stakeholders both internally and externally.
• Strong strategic thinking with a track record of delivering commercial growth and transformational outcomes.
• Experie…