Brand Manager - Robinsons

Brand Manager - Robinsons

Location:

Hemel Hempstead, GB

Job Length: 12 Month FTC – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non‑alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

We are now recruiting for a Brand Manager for Robinsons Dilutes. This role will play a pivotal role in delivering our brand vision and being the undisputed first drink of choice for families.

Role Responsibilities:

• Bring the consumer to the heart of every decision, turning insight into impactful brand growth.
• Play a key role in shaping and delivering Integrated Commercial Plans (ICP) across the GB Marketing team.
• Own brand performance, including P&L accountability, KPIs and cross-functional alignment.
• Manage delivery of the Robinsons 2027 Partnerships Plan, building excitement and engagement across shopper and commercial teams.
• Develop and execute innovative brand and NPD programmes that promote sustainable growth across the Robinsons portfolio.
• Partner with Commercial Growth teams to create aligned brand, category and commercial plans, ensuring standout execution throughout the path to purchase.
• Monitor brand performance, translating insights into clear actions that produce results and continuous improvement.
• Oversee the effective delivery of innovation, activation and NPD projects, ensuring on-time, in-full execution.
• Inspire and lead an effective cross-functional team, providing clarity on priorities and delivering against stretch goals.
• Establish trusted connections with senior stakeholders and encourage collaborative practices across teams.
• Build an engaging team culture where people are empowered, supported and motivated to deliver results.
• Establish reliable connections across the company to support effective market performance.
• Manage agency partners to deliver impactful campaigns that strengthen brand equity and commercial performance.
• Own and optimise the Robinsons A&P budget, maximising ROI, improving spend effectiveness and ensuring tight financial control.

Experience and Key Attributes:

• Brand Management experience within a branded FMCG environment on a large-scale consumer brand.
• Background in expanding brand presence, increasing brand value, and improving business results.
• Well-developed strategic planning skills, using consumer and shopper insights to shape effective brand strategies.
• Experience managing Brand P&Ls and A&P budgets.
• Effective cross-functional leadership and stakeholder management skills.
• Capability in project management with experience delivering results.
• Experience working with creative, media and activation agencies.
• Ability to lead, inspire and develop teams within a matrix organisation.

Our commitment to diversity equity & inclusion:

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.