Marketing Manager

Company Description

Come join us and make a difference in the world! Discover more at

As a Marketing Manager, you'll need to:

• Plan, run, and optimise integrated lead and demand generation campaigns that drive demand and support revenue targets for customer acquisition and expansion.
• Lead multi-channel campaigns across email, media website, events, paid media and social.
• Use data to track and optimise MQL > SQL performance.
• Work with Sales on ABM activity targeting priority accounts and buying groups.
• Organise and attend in-person and online events.

• Own and deliver the website strategy to increase traffic, engagement and conversion.
• Improve user journeys and ensure content supports priority initiatives across the Justice sector.
• Monitor and analyse website analytics to identify improvements and report progress.
• Ensure every web asset has a clear purpose and supports the wider marketing strategy.

• Develop compelling content that positions NEC as the supplier of choice for local and central government within the Justice space.
• Produce or work with external agencies to articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets.
• Craft messaging for key initiatives, product propositions, and sector-wide challenges
• Maintain consistent tone of voice and ensure alignment across all channels.

• Line-manage and coach a team of one in digital, content, and campaign implementers.
• Provide clear direction, feedback, and development opportunities.
• Promote a collaborative, supportive, and high-performance culture.

• Work closely with Product, Sales, Leadership and subject matter experts to shape initiatives.
• Translate stakeholder requirements into actionable marketing plans, aligned to the business strategy.
• Communicate campaign progress and performance against KPIs to senior leadership.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, design and digital marketing.

• Monitor and track activity and deliver regular reporting on KPIs.
• Analyse campaign and website data to recommend improvements.
• Conduct quantitative and qualitative market and competitor research to support strategy development and campaign activity.
• Use marketing automation tools (e.g. Active Campaign) to build workflows, nurture programmes, and lead scoring.
• Ensure data quality and reporting accuracy across CRM and marketing systems.

• Support the development and implementation of the marketing and communications strategy for wider NECSWS with a particular focus on the Justice sector
• Manage stakeholders' expectations
• Track marketing performance and return on investment and prepare monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

Who are we looking for:

The ideal candidate is digitally savvy, commercially minded and passionate about data, reporting and continuous improvement.

• Demonstrable experience as a marketing manager
• Knowledge of the Public Sector market
• Self-starter who takes ownership
• Proven experience in digital marketing and website optimisation.
• Strong content creation skills and understanding of messaging for complex sectors.
• Demonstrable experience delivering integrated lead and demand generation strategies.
• Experience managing or coaching a small team.
• Confident using analytics platforms and marketing automation systems.
  
  Strong stakeholder management and communication skills at all levels.
• Data-driven mindset with a focus on results, demonstrating success at improving ROI

• Experience in B2B technology marketing.
• Knowledge of the UK Justice sector.
• Understanding of sector transformation programmes.
• Experience running ABM campaigns.

• Highly organised, proactive, and able to manage multiple deadlines.
• Strategic thinker with a hands-on approach.
• Able…