State Manager

Travel: Up to 50%, including occasional evenings and weekends

Good Boy Vodka is a rapidly growing, purpose-driven beverage company offering premium vodka and a dynamic portfolio of ready-to-drink (RTD) cocktails. Our mission, Every Pour Helps a Pup®, reflects our commitment to giving back to animal rescues, military veterans, service dogs, and organizations making a difference in our communities.

We are building one of the most exciting brands in the beverage alcohol industry and are looking for driven, accountable individuals who thrive in a fast-paced, entrepreneurial environment.

Good Boy Vodka is seeking an experienced, results-driven State Sales Manager to lead sales performance, distributor relationships, and market execution throughout an assigned state.

This individual will be responsible for driving depletion growth, expanding distribution, increasing account-level velocity, and strengthening Good Boy Vodka's presence across on-premise and off-premise channels.

The State Sales Manager will work closely with distributor leadership, distributor sales teams, regional sales leadership, and internal marketing partners to develop and execute annual business plans, establish measurable market objectives, and ensure consistent execution of company priorities.

This is a highly hands-on position requiring strong distributor management, strategic sales planning, relationship building, and a willingness to spend significant time in the market driving results.

• Own and manage day-to-day relationships with distributor leadership, portfolio managers, sales managers, chain teams, and field sales representatives.
• Develop and execute annual state business plans in partnership with the Regional Director and distributor leadership, including volume, distribution, velocity, and revenue objectives.
• Conduct regular monthly business reviews and quarterly business planning meetings to evaluate distributor performance against established KPIs.
• Establish clear distributor expectations around new distribution, account execution, inventory management, promotional programming, and sales priorities.
• Hold distributor partners accountable for agreed-upon objectives, commitments, and execution timelines.
• Build strong relationships at all levels of distributor organizations to improve focus, engagement, and brand performance.
• Identify distribution gaps and develop targeted plans to capture new accounts and increase market penetration.

• Drive depletion growth, points of distribution, account-level velocity, and overall state sales performance.
• Develop and execute strategies to grow Good Boy Vodka across liquor, grocery, convenience, independent retail, and on-premise accounts.
• Conduct regular market visits and joint account calls with distributor sales representatives.
• Personally support high-priority accounts, distributor opportunities, and strategic new placements.
• Work closely with Key Accounts and National Accounts teams to execute authorized chain placements, resets, promotional programs, and merchandising initiatives.
• Identify opportunities for incremental displays, shelf placements, menu features, well placements, and promotional visibility.
• Monitor account-level performance and proactively address opportunities where distribution is strong but consumer pull-through is below expectations.
• Ensure products are properly positioned, priced, merchandised, and supported throughout the market.
• Develop monthly, quarterly, and annual sales plans aligned with regional and national company objectives.
• Build and maintain a state-level sales calendar incorporating launches, promotional periods, distributor…