Marketing Manager

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ABOUT CHURCHILL DOWNS INCORPORATED

Headquartered in Louisville, Kentucky, Churchill Downs Incorporated has expanded through the development of live and historical racing entertainment venues, the growth of the Twin Spires horse racing online wagering business and the operation and development of regional casino gaming properties. Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence.

We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

Title:
Marketing Manager

Requisition #: 2627

Location: Henderson, KY, 42420

Property: Ellis Park Racing & Gaming

Pay Range

Job Summary

The Ellis Park Marketing Manager is responsible for planning, developing, and executing marketing, advertising, public relations, admissions strategy, and sponsorship programs for Ellis Park Racing & Gaming. This role oversees all campaigns and promotional efforts that drive brand awareness, visitation, engagement, and revenue growth. The Marketing Manager works closely with internal departments, external agencies, media partners, and community organizations to ensure cohesive and effective marketing initiatives.

This position also oversees Admissions operations, ensuring seamless guest entry experiences, and leads the development and acquisition of sponsor ships that enhance the property’s visibility, community reach, and financial performance.

Essential Duties And Responsibilities

• Develop, coordinate, and execute marketing and advertising campaigns that drive brand awareness, player development, and revenue growth.
• Manage the creation, production, and implementation of all marketing materials through internal resources and external agencies.
• Review and secure approval for all advertising materials prior to release.
• Evaluate marketing initiative performance and produce actionable reporting and insights.
• Cultivate strong relationships with media outlets, community organizations, and business partners.
• Implement regular media and community outreach initiatives to enhance visibility and public engagement.
• Develop and distribute internal communications for all marketing initiatives and community events.
• Oversee all Admissions operations to deliver a seamless guest experience beginning at ticket purchase and continuing through on-site entry.
• Ensure accuracy and integrity in admissions reporting, reconciliation, and service standards.
• Monitor admissions metrics, including attendance expectation, event occupancy, and staffing efficiency, adjusting operational strategies as needed.
• Develop and execute a sponsorship strategy, including identifying, securing, and activating local sponsor ships that support business objectives, strengthen community partnerships, and deliver on all sponsor commitments to ensure guest satisfaction.
• Meet departmental financial goals by developing and adhering to an annual financial budget, forecasting needs, monitoring expenses, and analyzing variances.
• Manage vendor contracts and allocate agency and marketing resources efficiently.
• Build meaningful guest relationships through positive interactions and visibility on the gaming floor.
• Maintain strong knowledge of promotions, events, and amenities to assist guest inquiries.
• Serve as a collaborative partner across all departments to ensure alignment and consistent communication.
• Maintain strong organizational, analytical, verbal, and written communication skills.
• Perform effectively under pressure and remain flexible with scheduling, including nights, holidays, and weekends.
• Perform additional duties and responsibilities as assigned.

Required

Skills And Abilities

• Proven analytical, financial, and strategic thinking capabilities with strong critical thinking skills.
• Demonstrated ability to lead and inspire diverse, cross-functional teams in a fast-paced environment.
• Expertise in…