CRM Manager - Marketing Foodservice

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Job Posting Closing Date:
Midnight Wednesday 14th January 2026

Attractive Salary, Benefits, Car Allowance & Bonus 36.5 Hour week (Hybrid) Newtownabbey Who are we

At Henderson Group, we are proud to be Northern Ireland’s leading food service provider. Our group encompasses Henderson Wholesale, Henderson Retail, Henderson Food service and Henderson Group Property. We employ over 5,500 staff and have been placed 5th in Ulster Business Top 100 Companies 2024.

We're a family-owned team that cares about our people and the community in which we live. Our leaders care about employees and our employees succeed together and celebrate the success of others. We are interested in your aspirations, interests and skills and we strive to support and inspire you to do well.

A look into the role

Henderson Food Service is the leading supplier to the food service industry in Ireland. With over 5,500+ customers including hotels, restaurants, pubs, education, bakery, wholesale, cafés, workplace catering, and travel & leisure.

Following another year of record growth, our team continue to exceed targets and deliver sales across N.I. and R.O.I last year. Our team will offer you a positive and supportive environment to enjoy success within our market leading brand.

We achieved gold accreditation against the Investors in People standard framework in 2020 in recognition of people management excellence and our commitment to investment in people.

The Purpose of the role

The successful candidate will play a key role in a growing team who are achieving national recognition for their digital and data focused work.

This role is responsible for developing and executing a comprehensive CRM strategy that drives customer engagement, loyalty, and revenue growth across all customer touchpoints.

You will drive the evolution of customer data, establishing new processes to capture and use customer data more effectively, integrating the CRM into the broader ecosystem of platforms in the business, monitoring data quality and providing support and training where needed.

Working as CRM Manager you will

• Partner with Product, Sales, E-Commerce, and Marketing to maximise CRM and customer data impact.
• Define and deliver CRM strategies to boost engagement, retention, and loyalty (online and offline).
• Foster a strong CRM culture, advocating value, demonstrating impact, and removing blockers.
• Review the existing CRM software and how it delivers against business objectives and functional requirements.
• Act as the CRM data expert, evolving practices in line with best standards.
• Manage and optimise CRM tools to drive personalised, insights-led campaigns.
• Analyse customer behaviour to influence engagement.
• Curate the right customer data in our CRM, with the correct quality, structure, permissions and segmentations to effectively engage customers in line with data protection regulations (including GDPR).
• Create and map new processes to integrate the CRM’s data flow across the business, including ERP, E-commerce and e-marketing platforms.
• Track, measure, and report on CRM campaign performance and usage, including both end-user and management/C-suite focused insights.
• Support the broader marketing team and undertake other related duties as required.

Skills for Success Joining us as CRM Manager the minimum criteria you’ll need is

• A minimum of 5 GCSEs (or equivalent qualifications), including English and Mathematics.
• Strong working experience or training on a range of CRM software tools and platforms
• Hands‑on experience managing customer data within CRM platforms, with a talent for turning insights into impactful customer strategies.
• Deep understanding of customer lifecycle management and how to enhance engagement at every stage.
• Skilled in building effective customer segmentation strategies that drive targeted communications.
• Experienced in project management, with the ability to deliver results on time and to a high standard.
• Ability to work effectively across departments and collaborate with multiple stakeholders.
• Solid knowledge of GDPR and data protection, with a practical understanding of how to apply these principles in a business…