Sr. Growth Marketing Consultant; D2C​/eCommerce

Freelance Sr. Growth Marketing Consultant

Timing:
Jan/Feb

Duration:
Ongoing

Hours per week: 5-10+

Location:

Fully remote, MT/PT

Pay rate: $75-100/hr

Employment type:

Contract

Seniority level:
Mid‑Senior level

Job function:
Marketing and Sales

• Proven track record driving measurable growth for D2C/eCommerce brands as a senior growth marketer, consultant, or agency lead.
• Hands‑on experience managing and optimizing performance campaigns across digital channels relevant to online retail and D2C businesses.
• Strong understanding of growth funnels, CAC/LTV dynamics, attribution, and core eCommerce KPIs.
• Extremely well‑versed in D2C, eCommerce, and paid/organic social, with the ability to quickly ramp on existing channels and tactics.
• Ability to understand and speak to the mindset of customers who buy spiritual jewelry and related accessories.
• Comfortable working in a freelance/consulting capacity with a bias toward speed, experimentation, and clear deliverables.
• Data‑driven decision‑maker who can translate complex performance insights into simple, actionable recommendations.
• Excellent communication and stakeholder management skills, confident working directly with executive leadership.

• Develop and own a comprehensive growth strategy for the D2C/eCommerce business aligned with revenue, profitability, and ROI targets.
• Audit current marketing funnels, campaigns, and channels to identify quick wins and longer‑term growth levers.
• Plan, launch, and optimize performance marketing campaigns (paid social, paid search, shopping, remarketing, etc.) across platforms commonly used by D2C/eCommerce brands.
• Design and run structured A/B and multivariate tests (creative, offers, landing pages, audiences, funnels) to improve conversion rates and lower CAC.
• Partner with internal stakeholders to refine positioning, messaging, and offers that drive higher engagement and lifetime value.
• Review the website and checkout experience and recommend CRO initiatives to improve add‑to‑cart, checkout, and purchase conversion.
• Set up and monitor analytics, dashboards, and reporting to track full‑funnel performance from traffic and engagement through revenue and retention.
• Implement, document, and communicate a clear testing roadmap and growth playbook that the internal team can execute beyond the consulting engagement.
• Provide senior‑level guidance on budget allocation, channel mix, and scaling strategies based on performance data.
• Collaborate closely with leadership and the broader marketing/eCommerce team to ensure alignment on goals, timelines, and success metrics.
• Assess current paid media and growth marketing spend, including what is and is not working, and quickly implement a cohesive, prioritized action plan.