Sr. Growth Marketing Consultant; D2C​/eCommerce

Job Overview

Jan/Feb
Duration
:
Ongoing Hours per week
: 5-10+
Location
:
Fully remote, MT/PT Pay rate
: $75-100/hr

One of our jewelry and accessories retail/eCommerce clients is looking for a freelance Sr. Growth Marketing Consultant with strong D2C and eCommerce experience to join their team for an ongoing part-time consulting engagement operating as somewhat of a fractional CMO.

This freelance Sr. Growth Marketing Consultant must have deep experience in direct-to-consumer and online retail and be focused on strategy, hands‑on execution, and rapid experimentation to accelerate customer acquisition, revenue, and profitability across digital channels.

The freelance Sr. Growth Marketing Consultant will act as a fractional CMO–type leader, partner closely with the Founder/CEO and head of eCommerce to guide and up‑level an internal team of 3–4 digital/growth marketing specialists.

• Proven track record driving measurable growth for D2C/eCommerce brands as a senior growth marketer, consultant, or agency lead.
• Hands‑on experience managing and optimizing performance campaigns across digital channels relevant to online retail and D2C businesses.
• Strong understanding of growth funnels, CAC/LTV dynamics, attribution, and core eCommerce KPIs.
• Extremely well‑versed in D2C, eCommerce, and paid/organic social, with the ability to quickly ramp on existing channels and tactics.
• Ability to understand and speak to the mindset of customers who buy spiritual jewelry and related accessories.
• Comfortable working in a freelance/consulting capacity with a bias toward speed, experimentation, and clear deliverables.
• Data‑driven decision‑maker who can translate complex performance insights into simple, actionable recommendations.
• Excellent communication and stakeholder management skills, confident working directly with executive leadership.

• Develop and own a comprehensive growth strategy for the D2C/eCommerce business aligned with revenue, profitability, and ROI targets.
• Audit current marketing funnels, campaigns, and channels to identify quick wins and longer‑term growth levers.
• Plan, launch, and optimize performance marketing campaigns (paid social, paid search, shopping, remarketing, etc.) across platforms commonly used by D2C/eCommerce brands.
• Design and run structured A/B and multivariate tests (creative, offers, landing pages, audiences, funnels) to improve conversion rates and lower CAC.
• Partner with internal stakeholders to refine positioning, messaging, and offers that drive higher engagement and lifetime value.
• Review the website and checkout experience and recommend CRO initiatives to improve add‑to‑cart, checkout, and purchase conversion.
• Set up and monitor analytics, dashboards, and reporting to track full‑funnel performance from traffic and engagement through revenue and retention.
• Implement, document, and communicate a clear testing roadmap and growth playbook that the internal team can execute beyond the consulting engagement.
• Provide senior‑level guidance on budget allocation, channel mix, and scaling strategies based on performance data.
• Collaborate closely with leadership and the broader marketing/eCommerce team to ensure alignment on goals, timelines, and success metrics.
• Assess current paid media and growth marketing spend, including what is and is not working, and quickly implement a cohesive, prioritized action plan.