Marketing Manager, Walmart Omnichannel

Responsibilities

• Own the development, internal approvals, customer approvals, results and execution of annual shopper marketing plans.
• Collaborate with WMT customer team and other cross functional partners to develop and gain cross-functional alignment on WMT marketing strategies that deliver on WMT’s corporate and category objectives and Wells business objectives.
• Lead agency partners to develop omni shopper marketing plans in partnership with sales team that support customer objectives that integrate in-store tactics, digital, social and retail media/ecomm across key retailers.
• Develop, socialize, and keep updated a channel specific omni-shopper playbook and best practices to activate based on customer and Wells’ brands business objectives.
• Lead agency partners to develop omni shopper marketing plans in partnership with Walmart Sales Team that support customer business objectives and priorities.
• Partner with customer retail media networks and shopper teams to collaborate on WMC media plans and ensure plans will achieve stated key KPI’s.
• Ensure flawless execution of marketing plans, delivered on time and on budget, achieving aligned targets and objectives
• Track program timelines and budgets by brand and retailer, manage invoice processing and coding and ensure compliance with internal guidelines.

• Walmart marketing expertise with proven track record of planning and executing omnichannel marketing programs specific to Walmart.
• Experience with in marketing for CPG and / or Food & Bev industry.
• Familiarity with Walmart Connect; comfortably with sponsored search and paid media fundamentals.
• Familiarity with Walmart Digital Shelf strategies and content score assessment.
• Proven agency leadership (either within agency or on client side).
• Ability to translate brand objectives into clear marketing plans.
• Ability to translate complex data into data driven insights and storytelling.
• Strong cross functional leadership capabilities.