Product Manager

Description

At GSM Outdoors
, we live and breathe the outdoor lifestyle. As a leader in hunting, shooting, fishing, and adventure gear
, we’re home to some of the most trusted brands in the industry — including Stealth Cam, Walker’s, Muddy, Hawk, Boss Buck, Bill Lewis, Big Bite Baits, Cuda, and many more! We design, develop, and deliver products that enhance outdoor experiences — whether that’s capturing wildlife moments, ensuring safety and communication in the field, or elevating the hunt. Our culture blends innovation with passion, and we’re looking for people who share that drive.

Come be a part of a team where We Are In It To Win It. A team that fosters and encourages creativity, resourcefulness, promoting from within, and a work-life balance. #IITFWI

Position is on-site in Henderson, NV

The Product Manager – Software & Mobile Apps is responsible for owning the end-to-end development and lifecycle of GSM’s consumer-facing mobile applications (iOS and Android) and supporting software products. They will define the product vision, translate customer and business needs into detailed technical requirements, and drive cross-functional engineering teams to deliver high-quality, performant, and engaging mobile and software experiences that extend GSM’s leadership in the outdoor industry.

This role combines deep technical aptitude, user-centric thinking, and outdoor domain knowledge to create best-in-class digital tools for hunters, shooters, campers, and outdoor enthusiasts.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Own the complete product lifecycle for iOS and Android mobile apps and related backend/software products – from ideation, requirements definition, development, launch, and ongoing iteration.
• Conduct user research, competitive analysis, and market trend analysis specific to outdoor, hunting, shooting, and outdoor-recreation mobile/digital experiences.
• Write clear, detailed product requirements documents (PRDs), user stories, wireframes, API specifications, and acceptance criteria that engineering teams (iOS, Android, backend, QA) can execute against.
• Partner closely with software engineering, mobile developers (Swift/Objective-C and Kotlin/Java or Flutter/React Native), UI/UX designers, QA, Dev Ops, and data teams to ship features on time and with high quality.
• Define and prioritize the product backlog, manage sprint planning input, and serve as the primary product owner in an Agile/Scrum environment.
• Collaborate with hardware, firmware, and embedded teams when apps integrate with GSM physical products (e.g., trail cameras, rangefinders, GPS devices, smart optics).
• Work with marketing, customer support, and sales to define go-to-market strategies, in-app messaging, App Store/Google Play optimization (ASO), release notes, and user onboarding experiences.
• Establish and track key mobile/app-specific KPIs, (retention, session length, crash-free rate, conversion funnels, feature adoption, NPS, etc.).
• Drive continuous improvement through A/B testing, user feedback, analytics (Firebase, Mixpanel, Amplitude, etc.), and post-launch analysis.
• Ensure compliance with App Store and Google Play guidelines, data privacy regulations (GDPR, CCPA), and GSM quality and security standards

To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill and/or ability required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Proven experience shipping consumer-facing iOS and Android applications (native or high-quality cross-platform).
• Demonstrated ability to write detailed technical requirements, API specs, user stories, and flow diagrams that software engineers respect and follow.
• Strong working knowledge of mobile development ecosystems
• REST/Graph
  
  QL APIs, CI/CD pipelines, and app-store deployment processes.
• Hands-on experience with modern product management tools (Jira, Confluence, Figma,…