Senior Analyst, Marketing Enablement

Our client is a globally recognised financial services organisation undergoing significant investment across its digital marketing, customer engagement and marketing technology capabilities.

As part of their continued transformation they are looking to appoint a Senior Analyst, Marketing Enablement to join a growing Marketing Enablement function. This role will sit at the centre of Marketing, CRM, Data and Technology, helping deliver highly personalised digital experiences whilst supporting the evolution of their Salesforce ecosystem.

This is an excellent opportunity for an experienced Salesforce Marketing Cloud professional who enjoys combining technical execution with marketing strategy and wants to work within a sophisticated enterprise Mar Tech environment.

Job Type: Perm | Salary: £60,000 plus bonus |

Location:

London

• Configure, execute and optimise Salesforce Marketing Cloud campaigns using Contact Builder, Email Studio and Data Extensions.
• Manage Marketing Cloud Personalization including campaigns, user profiles, behaviours, events, templates and experimentation.
• Support Salesforce Account Engagement (Pardot) including landing pages, form handlers, email templates and campaign tracking.
• Work with CRM, Data and Technology teams to establish data integrations and improve audience segmentation.
• Maintain and enhance JavaScript tracking implementations used for behavioural data collection.
• Support web integration activities including HTML updates, AEM components, cookies, pixels, UTMs and data layer implementations.
• Translate marketing requirements into scalable technical solutions across the Mar Tech stack.
• Identify opportunities to improve platform performance, automation, personalisation and marketing processes.
• Troubleshoot platform issues whilst ensuring marketing campaigns are delivered effectively.
• Produce documentation and recommend best practice across marketing technologies.

• Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials.
• Strong communication skills and ability to collaborate effectively with marketing, data, CRM, and web teams.
• Ability to translate business requirements into practical technical solutions.
• Detail-oriented, curious, and comfortable troubleshooting across platforms and data flows.
• Comfortable working across cross-functional teams and balancing technical execution with business needs.

Whatever your long-term career ambition, you will be joining a company that offers flexibility to develop your career. They provide a supportive and welcoming working environment and hybrid working options.