Sr Manager, Product Marketing & LCM

The Senior Manager, Global Product Marketing drives product-line growth and lifecycle management for assigned products or segments—from launch through on-market support to obsolescence. The role translates portfolio and segment strategy into product-line plans and commercial inputs (market assessment, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response), partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain.

• Portfolio growth strategy & initiatives:
  Contribute to franchise and long-range planning, growth projections, and marketing growth plans. Translate global strategy into guidance, opportunity data, and tools for Regions and Commercial.
• On-Market Lifecycle, sustaining prioritization & CAPA:
  Drive phase-in/phase-out and obsolescence decisions to protect the customer experience and improve portfolio productivity and profitability. Monitor product performance (quality signals, complaints, cost-to-serve, usage, and mix) to recommend sustaining prioritization, contribute to CAPA, and develop customer communications.
• Market research & opportunity assessment:
  Maintain voice-of-customer (VOC), TAM/SAM, payer and clinical trends, technology developments, evolving clinical practice/guidelines, and competitive intelligence. Synthesize these into market assessments, customer segmentation, and competitor strategies that shape segment strategy, product-line roadmaps, and growth opportunities.
• Positioning & evidence inputs:
  Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence and customer language, positioning the product within the segment strategy and competitive landscape.
• Performance reporting & franchise KPIs:
  Use dashboards to track revenue, mix, margins, adoption, and other indicators, and provide insights and corrective-action recommendations to key stakeholders.

• Education:
  
  Bachelor’s Degree required;
  Advanced degree (MS, MPH, MBA, or Ph.D.) preferred.
• Work Experience:
  
  Typically 7–10+ years in diagnostics/biotech/med-devices, including sales and regional marketing experience. Proven record of lifecycle management (LCM) of a product portfolio in a matrix environment.

This position must be based in Hercules, CA and requires the employee to be located within commuting distance of the office.

At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well. That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!

The estimated base salary range for this position is $157,400 to $200,000 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation,…