Marketing Executive

A hands-on, part-time digital marketing role with real scope to shape visibility, engagement and enquiries.

The hours can be worked flexibly over four or five days or other alternative flexible working pattern

For 50 years, the Leadership Trust has developed leaders through immersive, experiential learning grounded in behavioural psychology and real human challenge. Our work helps leaders understand themselves, recognise their impact on others, and deliver meaningful results for their organisations.

As we move into our next chapter, we’re strengthening our marketing to grow visibility, deepen engagement, and support recruitment to our programmes - particularly our flagship Leadership in Management (LM) programme.

This is a marketing role focused on building awareness of the Leadership Trust and helping people understand and enquire about our programmes, delivered primarily through digital marketing channels.

You’ll plan and deliver activity across the website, Linked In, email and campaigns, create and refine content, and track performance to understand what’s working and where activity can be improved. You’ll work closely with the Head of Marketing & Communications , external specialists and the sales team, contributing ideas as well as delivery.

As a small team, we work flexibly and value colleagues who are willing to contribute their skills and experience where it adds most value.

• Manage day-to-day website updates via the CMS.
• Liaise with third-party web and SEO partners to brief changes and improvements.
• Support SEO activity, working with specialists where needed.
• Monitor web traffic and behaviour, identifying opportunities to improve performance.
• Write blogs, short articles and campaign content.

• Plan, write, schedule and publish organic Linked In content.
• Repurpose blogs and insights for social channels.
• Support other channels such as Facebook and You Tube where needed.
• Track engagement and performance to inform planning.

• Write and send email campaigns via Mailchimp to key audiences.
• Maintain, clean and segment the database to support targeted communication.
• Track engagement and performance to inform future activity.
• Liaise with our advertising specialist on paid social and search activity.
• Help brief campaigns, review performance and identify opportunities to improve.
• Work with the sales team to support lead-generation activity.
• Produce and update marketing collateral (brochures, decks and digital assets).
• Brief designers and manage projects through to sign-off.

• Track performance across web, email, social and advertising.
• Produce clear marketing reports with insight and recommendations.

• Experience in a marketing role, ideally within a small or growing organisation.
• Experience using Mailchimp or similar email platforms.
• Working knowledge of CMS platforms, SEO basics and analytics.
• Comfortable working with external specialists and suppliers.

• Practical, organised and delivery-focused.
• Enjoy working as part of a small but ambitious team.
• Motivated by improvement and delivering against clear objectives and targets.
• Comfortable managing priorities independently.
• Happy contributing ideas as well as executing activity well.

• As an important part of a small team, you’ll have the opportunity to make a visible impact.
• This is a role where your judgement, ideas and delivery all matter.
• A varied role within a respected leadership organisation.
• Exposure to senior leaders, faculty and high-quality leadership development work.
• The opportunity to support both brand visibility and enquiry generation.