Assistant Store Manager

At JD Sports we are looking for an Assistant Manager to support the Store Manager, drive results, develop talent, and elevate the customer experience. The role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves outstanding success together.

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining JD standards throughout the day.
• Assist with coaching and development, offering real‑time feedback and reinforcing expectations set by the Store Manager.
• Maintain JD’s high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
• Confident interpreting KPI and sales data to support commercial decision‑making and shift focus.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Proven success driving sales performance and contributing to KPI achievement in a retail environment.

• Passion for retail, sport, fashion, and representing the JD brand.
• Professional, proactive leader with a solutions‑driven mindset.
• Hands‑on and committed to leading by example in all areas of the store.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer‑centric with a strong focus on delivering the premium JD experience.

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered.

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications