Principal Tech Business Development Manager, AWS Marketplace Storefront

Principal Tech Business Development Manager, AWS Marketplace Storefront

Job  | Amazon Web Services, Inc.

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Amazon Web Services (AWS) is seeking a Principal Tech Business Development Manager to lead the Go-to-Market (GTM) strategy for Feenix.ai's storefront capability within AWS Marketplace. This role will be instrumental in transforming how enterprises procure software by creating seamless experiences for buyers, sellers, and resellers through innovative storefront solutions.

As a Principal Tech BDM, you will define and execute the GTM strategy to accelerate adoption of storefront capabilities that simplify procurement workflows, enhance buyer experiences, and enable sellers and channel partners to scale their business through AWS Marketplace. You will develop global enablement programs and incentive structures to drive field adoption, while working closely with the AWS Marketplace product management team to shape requirements and influence the product roadmap based on market feedback.

The ideal candidate will possess deep expertise in procurement technology, marketplace dynamics, and enterprise software sales. You will have both a business background that enables you to engage at the CXO level, as well as a technical foundation that allows you to articulate the value proposition of storefront solutions to IT leaders, procurement officers, and channel partners. You should have a demonstrated ability to think strategically about complex multi-sided marketplace challenges and build compelling value propositions for diverse stakeholder groups.

• Define and deploy the worldwide GTM strategy for Feenix.ai storefront capabilities within AWS Marketplace
• Develop targeted programs, scalable sales plays, and incentive structures to accelerate adoption across buyers, sellers, and reseller ecosystems
• Identify target customer segments, industry verticals, and partner profiles for prioritized outreach

• Develop and deploy comprehensive global enablement programs for AWS sales teams, solution architects, and channel partners
• Create training curricula, playbooks, battle cards, and certification paths to build storefront expertise organization-wide
• Establish train-the-trainer models to scale enablement globally and measure effectiveness through adoption metrics

• Serve as the primary GTM liaison to AWS Marketplace product management, providing continuous market feedback and customer requirements
• Synthesize field insights and competitive intelligence into actionable product requirements and roadmap priorities
• Collaborate on go-to-market timing, messaging, and launch strategies for new storefront features

• Orchestrate cohesive sales motions across AWS Marketplace product, sales, marketing, and partner teams
• Engage directly with enterprise customers at the CxO level to understand procurement challenges and position storefront solutions
• Drive GTM alignment with ISVs, resellers, and channel partners through joint value propositions and co-selling motions

• Establish metrics and KPIs to measure storefront adoption, revenue impact, and program ROI
• Prepare and deliver business reviews to senior leadership on GTM execution and strategic recommendations
• Serve as an evangelist for AWS Marketplace storefront capabilities at industry events and customer briefings

• 7+ years of developing, negotiating and executing business agreements experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

• Experience selling to Fortune 1000 or Global 2000 organizations
• Experience interpreting data and making business recommendations
• Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
• Experience identifying, negotiating, and executing complex legal agreements

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

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