Senior Product Marketing Manager

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

COMPANY DESCRIPTION
SAP is the global market leader for business software and related services, and SAP National Security Services Inc.® (SAP NS2®) is an independent U.S. subsidiary, offering SAP solutions with specialized levels of security and support to meet the requirements of U.S. national security and critical infrastructure customers.

Must be a US Citizen; this position requires access to customer data. All internals must have Manager’s approval to transfer.

Job Summary:
The Senior Product Marketing Manager owns the product launch activities that transform a SAP Cloud Solution into a commercially viable, market-ready offering for the U.S. Public Sector market. They work at the intersection of product, sales, marketing, legal, and finance. They are accountable for ensuring that every stakeholder inside and outside the organization is informed, and ready to sell, buy, and support each solution from day one of launch.

Responsibilities:

The Product Marketing Manager leads the commercialization strategy for every software solution which includes translating technical capability into a compelling market offering with a clear value proposition, defined target customer, and structured go-to-market plan.

• Develop and execute a comprehensive commercialization plan for each SAP solution including reviewing pricing and business contractual language.
• Develop and work with marketing on the launch communications plan for each solution which includes internal announcements, customer communications, partner notifications, press releases, and digital channel activations
• Manage the launch timeline and milestone tracking, maintaining visibility into launch readiness across all work streams and escalating risks or blockers proactively
• Manage Competitive Intelligence to monitor analyze market trends (i.e. security compliances – CMMC, FedRAMP, DISA, etc.) across U.S. Public Sector and Defense Industry Base (DIB)
• Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
• Build or implement tools to optimize and manage the product launch process to support multiple launches concurrently

Qualifications:

• 10+ years of product launch, product marketing, commercialization and cloud software experience in the government industry (SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.)
• Lead product launches and market activations in close collaboration with product management and demand generation teams
• Self-motivated, strong business acumen, good judgment, attention to detail, objectivity, and accountability
• Strong project management capability ability to manage multiple concurrent launch work streams with competing timelines and cross-functional dependencies
• Strong writing and content development skills ability to produce high-quality, customer-facing collateral independently including one-pagers, decks, white papers, and case studies
• Knowledge of key AI tools for how AI can support our overall product launch strategy

Travel and

Location:

• 15% travel is required
• Candidates who live within a commutable distance to Herndon, Virginia are preferred

Bring out your best
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