Analyst, Demand Planning

Analyst, Demand Planning

Posted Date:
Dec 5, 2025

Requisition Number: 127180

Location: Hershey, PA

Department: IDP Planning

The Analyst, IDP Planning supports the development of accurate and timely US demand forecasts by integrating statistical models with inputs from cross‑functional partners including Marketing, Sales, and Finance. This role contributes to the Integrated Business Management (IBM) process and supports key launches and events by translating commercial insights into operational plans. The analyst collaborates across teams to identify risks and opportunities, document forecast assumptions, and help drive decisions that support financial goals, service levels, and inventory efficiency.

• Own line‑item forecasts for assigned customers/segments using statistical forecasting integrated with commercial inputs (promotions, new items, planogram changes, seasonality, base trends).
• Work with relevant teams to identify, isolate, and appropriately size R&Os; assess challenges and topline/bottom‑line impact associated with gap‑filling activities, evaluate solutions and understand trade‑offs, and influence/en‑enable key decision‑making to maximize financial targets, minimize costs, and protect customer relationships.
• Contribute to new item launch planning and execution by coordinating inputs and ensuring timely system updates.
• Participate in core planning processes (e.g., KEM meetings, SKU rationalization) as a representative of the Demand Planning team.
• Maintain thorough and explicit records of key planning assumptions by building block and key driver/initiative.
• Continuously improve accuracy and reduce error below target thresholds for WMAPE and Bias.

• Education:
  
  Bachelor's degree required (economics, supply chain, engineering, finance, analytics, or related).
• Experience:
  
  At least 1‑3 years required in Demand Planning, Marketing, Sales, Category Management or Supply Chain Planning and Analytics.

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Nearest Major Market: Harrisburg