Brand Assistant, DCS Sweets

Brand Analyst, Sweets DCS

Hershey, PA

The S&R DCS team is responsible for driving innovation, brand strategy, and whitespace growth across Hershey's sweets and refreshment categories including Jolly Rancher, Twizzlers, Sour Strips, Shaq-a-licious, Ice Breakers, Bubble Yum, Breath Savers, and related seasonal assortments.

The Brand Analyst will be responsible for assisting the DCS Sweets Innovation team on specific projects and activities in support of the business. The responsibilities involve supporting Associate Brand Managers (ABMs) and Brand Managers (BMs) in both strategic and operational marketing work, providing a holistic introduction to marketing and an opportunity to build a diverse skill set.

• Ideation support and coordination – support coordinating with agencies (including AI partners) through RFP and set‑up, ensuring all deliverables are received
• Assist in innovation project management with BM and ABM and collaborate with cross‑functional partners including R&D, engineering, brand teams, finance, and operations
• Innovation pipeline fill management – maintain records of previously tested innovation concepts, potentially lead projects through early‑stage gate process, and lead renders, initial creative with third‑party agencies
• Weekly business tracking – analyze IRI data to understand performance of recent Hershey and competitive innovations and key drivers, and assist with ad hoc retail business analysis
• Initiative trackers – update initiative trackers (e.g., design updates for innovation, DME innovation spends, and other program management as needed)
• Utilize trend tracking via tools like Innova/Datassentials and monitor internal metrics to stay current on social media product trends to inspire future innovations
• Ad hoc support for Senior Leadership team (e.g., brand planning materials, Tableau dashboard builds, or ECDF projects)

Bachelor's degree required (preferably Business or Commerce).

• Strong analytical ability; able to use multiple data sources and create data visualizations
• Strong verbal and written communication skills
• Strong marketing, finance, and commercial understanding and intuition
• Strong organizational skills with ability to handle multiple tasks effectively
• Ability to collaborate with cross‑functional business units
• Proficiency in MS Office (Excel, PowerPoint, Power BI) and ability to learn new systems
• Analytical and project management experience is a plus
• Experience with food and beverage flavor development is a plus

Nearest Major Market:
Harrisburg