Principal Product Manager, Customer Sales Optimization

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Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally— is part of how we do business every day.

The Principal Product Manager, Customer Sales Optimization is responsible for defining and executing the product strategy for critical sales capabilities that enable commercial teams to drive growth, productivity, and customer value. This role sits at the intersection of business strategy, technology, data, and user experience, translating complex customer and sales needs into scalable product solutions. The role partners closely with commercial, technology, analytics, and operations teams to deliver capabilities that improve decision-making, sales effectiveness, and business performance.

• Define and evolve a 1-to-2-year product strategy and roadmap for customer sales optimization capabilities, balancing immediate business priorities with long-term platform investments.
• Partner with business and technical leaders to identify opportunities that improve sales planning, customer engagement, forecasting, performance management, and commercial decision-making.
• Lead discovery efforts for complex business challenges using customer feedback, user research, telemetry, and data analysis to identify high-value product opportunities.
• Create detailed business requirements, user stories, technical use cases, and success measures that enable efficient execution across teams.
• Drive delivery of strategic initiatives with significant cross-functional dependencies spanning Product, Commercial, Data & Analytics, Technology, and Operations teams.
• Proactively identify and mitigate delivery risks while aligning stakeholders around priorities, scope, and expected outcomes.
• Define and monitor key product, adoption, operational, and business performance metrics to measure value realization.
• Use data-driven insights to prioritize investments, optimize experiences, and validate the impact of…