Sr ABM Packtypes Channel Development

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Requisition Number: 130974

THE HERSHEY COMPANY

(ABM/Sr. ABM) Associate Brand Manager,
Channel Development Packtypes

JOB LOCATION Hershey, PA (preferred) | Remote eligible

At The Hershey Company, we make more moments of goodness through some of the world's most iconic brands, including Hershey's, Reese's, Kit Kat, Jolly Rancher, Twizzlers, Dot's Pretzels, Lesser Evil and more. Our team supports a global portfolio of over 90 brands, creating opportunities to shape strategies and drive impact across a breadth of businesses that few companies can offer. While many organizations focus on a handful of brands, Hershey provides exposure to a diverse portfolio of category-leading brands enjoyed by consumers around the world.

What truly sets us apart is our legacy. Inspired by Milton Hershey's belief that business should create opportunity for others, we have been making a positive impact for more than a century through our commitment to communities, philanthropy, and our longstanding partnership with Milton Hershey School. When you join Hershey, you become part of a company where purpose, growth, and making a difference are woven into how we do business every day.

As an Associate Brand Manager on the Channel Development Packtypes team, you will help grow Hershey's portfolio by translating enterprise and marketing strategies into product-focused opportunities tailored to the needs of key channels.

This highly cross-functional role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture (PPA) strategies across brands and business segments. You'll combine strong commercial and analytical thinking with project leadership to identify opportunities, influence decisions, and help strengthen growth, profitability, and share.

• Lead priority projects designed to deliver business-segment growth objectives .
• Analyze business performance and translate insights into clear, actionable recommendations.
• Shape the strategic three-year and annual 12-month PPA pipeline.
• Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
• Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
• Build cross-functional consensus around project priorities and cost/benefit trade-offs.
• Maintain strong understanding of the commercial, operational, and financial dimensions of the business.
• Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.

• MBA preferred;…