Sr Assoc Mgr Digital Advocate

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Location:

Hershey, PA or New York City, NY About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

As Sr Assoc Mgr Digital Advocate, you will play a critical role in enabling Hershey's digital growth strategy by supporting the execution, governance, and optimization of marketing technology platforms and AI-powered business initiatives. Reporting to the Senior Manager, Marketing Technology, you will help ensure marketing systems, tools, data, and integrations operate effectively across Commerce, CRM, Content, and Media channels.

This role serves as a key liaison across the Growth Office, partnering with business owners, Information Services (IS), analytics teams, and external vendors to coordinate digital and AI initiatives. You will help drive operational excellence, advance marketing technology capabilities, and ensure scalable solutions that create business value across Hershey's marketing ecosystem.

What will you do?

Lead and coordinate digital, marketing technology, and AI initiatives across multiple functional teams, business stakeholders, IS partners, and external vendors.

Support execution and operationalization of the Mar Tech roadmap, providing insights on platform performance, emerging technologies, and innovation opportunities.

Lead complex analytics initiatives that span multiple business questions, functions, and data sources to support informed business decisions.

Design and enhance dashboards, reporting solutions, and analytical frameworks that increase visibility into performance and improve decision-making.

Translate data into actionable business insights by identifying trends, risks, opportunities, and performance drivers and presenting recommendations to stakeholders.

Partner with business and analytics teams to align metrics, reporting standards, business rules, and measurement methodologies across initiatives.

Assist with platform evaluations, business case development, and…