Sr ABM Innovation Functional Snacking

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Hershey, PA

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition,
Lead Today. Create Tomorrow,we empower our people to drive impact now while shaping what comes next. Our
One Hershey
mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

The Senior Associate Brand Manager, Demand Creation Strategy (DCS) & Innovation supports the development and commercialization of innovation initiatives within the Functional Snacking & Protein portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional work streams, and help deliver high-quality launches.

This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.

Support the execution of innovation and renovation initiatives from concept through commercialization. Manage assigned work streams, timelines, and deliverables within the stage-gate process to ensure projects stay on track and meet quality, timing, and cost expectations.

• Consumer Insights & Market Analysis

Leverage syndicated data, consumer research, and trend analysis to support opportunity assessment and concept development. Translate insights into clear implications, learning plans, and recommendations that inform product development and marketing decisions.

• Business Case & Analytical Support

Develop financial analyses, size-of-prize estimates, and performance tracking to support innovation proposals and gate reviews. Partner with Finance and Brand leadership to ensure assumptions are sound and aligned with business objectives.

• Go-to-Market Development

Support go-to-market planning by developing launch tools, sell-in materials,…