Brand Manager Marketing

Location:
Hershey, PA

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

The Brand Marketing  Manager,Business Lead, plays a critical role within the company’s confectionary portfolio, helping to shape how consumers experience an iconic and storied brand. Reporting to the Senior Director, Core Chocolate, this role serves as the business lead and connective tissue between brand strategy, consumer demand generation, and commercial execution. This person will bring a general management mindset to their work, partnering across several critical enterprise functions [Demand Creation Strategy (DCS), Innovation, Sales, Commercial Strategy, Finance, Shopper & Omnichannel Marketing, Away From Home (AFH), and other key Marketing teams] to steward the P&L, dynamically manage the portfolio, and ensure in-year and N+1 plans are executed with excellence.

This is an exciting opportunity for a highly collaborative, consumer- and data-centric marketer who loves solving big challenges and executing value-add plans.

What will you do?

As the Brand Marketing Manager, Business Lead, you will:

• Serve as the brand’s ‘general manager,’ bringing together commercial context, consumer grounding, and enterprise realities to deliver plans built for successful conversion at shelf
• Translate brand and enterprise strategy into clear, measurable, and agile annual marketing plans
• Steward brand P&L and portfolio architecture
• Represent the brand perspective, strategy, and consumer in execution of in-year and N+1 innovations, as well as innovation pipeline development
• Partner with Commercial Strategy, Sales, Seasons & Tentpoles, and Shopper/Omnichannel Marketing to ensure brand plans are deployed and optimized at the moment of choice
• Oversee all periodic, weekly, and ad hoc brand reporting, serving as voice of the brand across critical performance forums
• Collaborate with Away From Home in identifying and…