Sr ABM Innovation Functional Snacking

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Location Hershey, PA About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit into the big picture?

The Senior Associate Brand Manager, Demand Creation Strategy (DCS) & Innovation supports the development and commercialization of innovation initiatives within the Functional Snacking & Protein portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional work streams, and help deliver high-quality launches. This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth t will you do?

Innovation Project Execution Support the execution of innovation and renovation initiatives from concept through commercialization. Manage assigned work streams, timelines, and deliverables within the stage-gate process to ensure projects stay on track and meet quality, timing, and cost expectations.

Consumer Insights & Market Analysis Leverage syndicated data, consumer research, and trend analysis to support opportunity assessment and concept development. Translate insights into clear implications, learning plans, and recommendations that inform product development and marketing decisions.

Business Case & Analytical Support Develop financial analyses, size-of-prize estimates, and performance tracking to support innovation proposals and gate reviews. Partner with Finance and Brand leadership to ensure assumptions are sound and aligned with business objectives.

Go-to-Market Development Support go-to-market planning by developing launch tools, sell-in materials, and internal communication assets. Partner with Sales, Shopper Marketing, and external agencies to ensure packaging, claims, and messaging align with brand strategy and regulatory requirements.

Post-Launch Performance & Learning Track post-launch performance against key KPIs such as ACV,…