Sr Brand Manager Marketing

Location:

Hershey, PA Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture?

The Senior Brand Manager, Salty Demand Creation Strategy (DCS) & Innovation is responsible for leading the Cheese Snacks and Puffs portfolio growth strategy and innovation pipeline to drive long-term brand and business performance. This role develops consumer-grounded growth strategies by identifying emerging consumer trends, unmet needs, competitive dynamics, and whitespace opportunities across the snacking landscape.

As a senior marketing leader, this position leads enterprise-impacting initiatives from discovery and ideation through commercialization, partnering closely with cross-functional teams to deliver measurable business results. The role serves as a strategic advisor to stakeholders across the organization, leveraging consumer insights, market intelligence, and analytics to shape brand strategy, innovation roadmaps, and future growth opportunities while helping build marketing capability across the Salty portfolio.

What will you do?

Growth Strategy & Brand Leadership Lead development of consumer-grounded growth strategies for the Cheese Snacks and Puffs portfolio.

Identify and prioritize whitespace opportunities through analysis of consumer behavior, category trends, competitive activity, and retail dynamics.

Develop integrated growth plans that align consumer needs, brand objectives, and business priorities.

Influence strategic decisions through data-driven recommendations and business case development.

Innovation & Commercialization Lead innovation initiatives from discovery and concept development through commercialization.

Build and manage innovation pipelines that support long-term brand growth.

Partner with cross-functional teams to evaluate, develop, and execute new product and growth opportunities.

Ensure innovation initiatives align with brand strategy and business objectives.

Consumer & Market Insights…