Sr Brand Manager, Kit Kat Strategy & Growth

Location:

Hershey, PAWhy Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture?

Kit Kat is one of the world’s most recognizable and distinctive brands, and this role will shape both what the brand stands for and how the business grows. As Senior Brand Manager, Kit Kat, you will be the vision maker and business leader for the brand, setting long-term ambition, strategic direction, creative expression, portfolio choices, and commercial growth agenda while protecting and strengthening brand health.

You will serve as the creative tip of the spear, advancing Kit Kat through consumer-centric marketing, an insurgent mindset, and new ways of thinking that keep the brand relevant, distinctive, and impossible to ignore.

At the same time, you will own the performance narrative for the business, using rigorous tracking and analysis to identify opportunities, make clear choices, and drive action. You will offer portfolio oversight and influence the innovation pipeline, ensuring that near- and long-term growth opportunities are consumer-led, financially sound, and executable. You will serve as the brand voice in critical creative, media, portfolio, and investment decisions;

lead the integrated agency team; oversee design evolution; and unlock incremental brand equity and demand through Away From Home, Seasons & Tentpoles, and other high-impact occasions. In close partnership with the Commercial team, you will ensure brand plans translate into compelling execution that converts at the moment of choice. This role calls for equal parts imagination, analytical rigor, and general management mindset: the ability to set an inspiring destination, mobilize the organization around it, and land the plane with disciplined execution and a keen sense of financial stewardship.

What will you do?

Define and champion the long-term vision, growth strategy, positioning, and business direction for Kit Kat, translating enterprise…