Content and Social Media Executive

Location: Ware

Challenger brands will never succeed when they’re just copying what the rest of the market does, regurgitating the same old proposition and making the same promises. For the new kid on the block to make an impact, they need to do something differently. The company we’re partnering with on this exclusive role have done just that and managed to carve themselves (and own) a unique niche in a massively congested market.

They’ve built their brand around a couple of key pillars – sustainability and great customer service – and have reached a stage of their development where they need someone dedicated to capturing and communicating the essence of their brand through social channels.

The Content and Social Media Executive is a newly created role with carte blanche to help push the firm’s social engagement to the next level and make it an even stronger customer acquisition channel – along with the ongoing storytelling aspect. The company has nurtured an agile, energetic environment where good ideas are welcomed and people are encouraged to get on with making them happen – so for the right person, that means plenty to work with: an established and growing brand, interesting stories, passionate people and an audience that’s ready to hear more from it.

The Role – Content & Social Media Executive

This is definitely not a role for someone who wants to be handed a completed content calendar and a folder marked “approved assets”: you’ll be expected to bring ideas with you, learn how to frame them in order to get buy-in across the business and then showcase their success. Working closely with the Head of Marketing and people across the business you’ll help shape what the brand talks about, how it talks about it and increasingly have influence into where those conversations happen.

You’ll create social content, write copy, produce visuals, film and edit short-form video and uncover stories from around the business that deserve an audience. If you’re confident presenting on screen then that’s certainly another string to your bow that will be useful.

You’ll need to be one of social media’s biggest champions internally. You’ll need the confidence and energy to get people across the business involved – maybe dragging Paul from accounts out to help you with a reel – and explain what makes good social content whilst persuading colleagues to share their stories, opinions, expertise and moments that can bring the brand to life.

Key Responsibilities – Content & Social Media Executive

* Generate original content ideas that support the brand, customer engagement and commercial objectives.

* Plan content calendars and campaigns across social media, website and digital channels.

* Champion social media throughout the organisation and encourage colleagues to get involved.

* Seek out stories, opinions and expertise from across the business and turn them into engaging content.

* Create visual content using Canva and other creative tools.

* Film, edit and produce short-form video including Reels, Shorts and Tik Tok-style content.

* Write social-first copy alongside blogs and other website content.

* Spot opportunities around trends, industry developments and seasonal events without feeling obliged to jump on every bandwagon with a hashtag attached.

* Help create B2B content including guides, educational resources and thought leadership.

* Produce assets to support Linked In activity, partnerships and sales outreach.

* Create and adapt content for digital advertising across social, Google and other channels.

* Engage with customers and followers, responding to comments, messages and enquiries in a way that reflects the company’s reputation for excellent customer service.

* Monitor performance and use the results to make the next…