Event Sales Manager

Location:

Hertford (Hybrid — 2 days WFH)

Up to £30,000 basic | OTE £50,000+ with uncapped commission

We're recruiting for an Event Sales Manager on behalf of a well-established B2B events business known for creating powerful connections between procurement professionals and industry suppliers through face-to-face Forums and Summits.

This is a 360 commercial role with real ownership — you'll take full responsibility for 2-3 major B2B events per year, along with their associated media, newsletter and digital platforms. It's built for a driven sales professional who wants autonomy, ownership and uncapped earning potential.

• Managing your own event revenue and achieving/exceeding sales targets.
• Building a strong pipeline through proactive outreach, cold calling and targeted campaigns.
• Running confident, consultative sales calls with new and existing clients.
• Developing relationships with decision-makers and negotiating high-value deals.
• Leading pre-event planning, communication and commercial delivery.
• Delivering an exceptional onsite experience and securing a strong rebook percentage.
• Attending industry events to build networks and understand market trends.

• Experienced — minimum 2 years' B2B sales, ideally events, media or subscriptions.
• Proven in meeting and exceeding revenue targets.
• Confident on the phone with strong rapport-building skills.
• Skilled in negotiation, objection handling and closing.
• Comfortable owning both new business development and existing accounts.
• Organised, proactive, and motivated by progression and financial reward.

• Confident running discovery calls and persuasive sales presentations
• Strong commercial awareness and value-based selling
• Skilled with Linked In and digital tools for outreach and lead generation
• Confident managing long sales cycles with multiple decision-makers

• Basic salary up to £30,000, OTE £50,000+ with uncapped over performance commission
• 23 days' holiday plus all UK bank holidays, and your birthday off
• Additional earnings directly tied to percentage over target
• Clear career progression through a structured in-house sales academy
• Hybrid working — 2 days WFH per week
• Monthly team incentives and rewards, plus access to an Elite Sales Achievement Club
• Extra annual leave based on loyalty
• Company-wide summer and Christmas events, free onsite parking
• A positive, high-energy environment where ambition is genuinely rewarded