GTM Engineer

Title: GTM Engineer

Location: Remote

Duration: FTE

Compensation: $120-170k

Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

• Own campaign execution end-to-end:
  Lead multi-channel GTM campaigns — including product launches, outbound plays, and ABM programs — across Salesforce, Lemlist, Salesloft, Email, Linked In Ads, Clay, and paid media platforms. Version 27.0
• Build and maintain audience architecture:
  Manage segmentation, targeting, and campaign design using Clay, Zoom Info, CRM queries, and web scraping to create accurate and scalable targeting segments for both GPU and CPU motions.
• Engineer automated GTM workflows:
  Build and deploy automated workflows using Clay, , and n8n to streamline audience building, enrichment, lead routing, and coring — integrating APIs across Salesforce, Linked In, Zoom Info, and other GTM tools.
• Write the copy that powers AI-generated outbound:
  Craft the base-layer sales emails, launch messaging, and outbound frameworks that AI personalization is built on — including positioning, hooks, and CTAs across segmentation variants and multi-touch sequences.
• Maintain data quality and lead flow:
  Monitor and troubleshoot lead routing, enrichment syncs, and campaign data flow across Salesforce, Marketo, and enrichment systems.
• Own data hygiene, field accuracy, and proper attribution across every lead, contact, and account.
• Activate signal-driven targeting:
  Leverage intent and signal data from 6sense, Zoom Info, and HG Insights within Clay to identify and prioritize high-potential accounts. Continuously refine ICP definitions and lead scoring models using real-time engagement data.
• Own attribution and pipeline reporting:
  Build and maintain standardized dashboards and reports segmented by campaign, channel, and opportunity.
• Connect campaign activity to leads, opportunities, and revenue with clear, consistent reporting.
• Align with sales on outbound execution:
  Partner with SDR and Sales Ops teams to deliver campaigns through Salesloft and ensure adoption, consistency, and alignment across the outbound workflow.
• Evaluate and implement emerging GTM tools:
  Research and assess new GTM and AI automation tools to improve outbound efficiency, personalization, and data accuracy — deploy AI-driven workflows that surface priority accounts and automate rep alerts.
• Document and scale everything you build:
  Develop and maintain playbooks, runbooks, and process maps to ensure workflows are repeatable, scalable, and transferable across the team.

• 4–7 years in B2B Marketing Ops, Rev Ops, or Growth roles bridging systems, automation, and campaign execution.
• Proven success executing and optimizing demand generation and ABM programs across channels.
• Core platform experience:
  Salesforce, Clay, , n8n; outbound platforms including Instantly, Smartlead, Lemlist, Salesloft, Outreach; paid channels including Linked In Ads and Meta Ads.
• Data flow & attribution:
  Strong understanding of routing logic and attribution modeling in CRM-centric environments.
• B2B sales copywriting:
  Ability to write clear, compelling outbound email frameworks — hooks, positioning, CTAs, launch messaging — that serve as the foundation for AI-assisted personalization. Understands how tone, structure, and specificity affect deliverability and reply rates at volume.
• Builder mentality:
  Bias for action, curiosity for new tools, and a love for clean, scalable systems.
• AI & GTM experimentation: A passion for automation and experimentation — leveraging AI and data to make campaigns smarter, faster, and more impactful
• Final compensation will vary depending on years of experience, background/skill set, location, and applicable laws.

Technology is our focus and…