Data & Tracking Coach: Dashboards, Attribution & Insights

The Data & Tracking Specialist & Coach sets up tracking, attribution, and reporting infrastructure for client accounts, and coaches client teams on how to read and act on their own reporting.

Position Overview

The Data & Tracking Specialist & Coach sets up tracking, attribution, and reporting infrastructure for client accounts, and coaches client teams on how to read and act on their own reporting.

• Build and maintain client-facing dashboards and reports covering funnel performance, attribution, and ROI.
• Diagnose and resolve tracking discrepancies between platforms, CRM, and reported revenue for clients.
• Lead client sessions teaching stakeholders how to read dashboards and connect metrics to decisions.
• Simplify tracking setups and reporting framework based on clients key metrics

• 3+ years in marketing analytics, tracking implementation, or a related technical marketing role.
• Hands-on experience with GA4, Google Tag Manager, and at least one BI/dashboard tool (Looker Studio, Tableau, etc.).
• Comfort with UTM governance, pixel/conversion API setup, and basic SQL or spreadsheet-level data manipulation.
• Ability to explain data findings to non-technical stakeholders clearly and without jargon.

• Experience with server-side tracking (CAPI, Server-Side GTM).
• Familiarity with multi-touch attribution models.
• Agency or multi-client consulting background.

• Think Bigger Mindset — approaches every client problem by asking 'what would 10x better look like?' rather than settling for marginal fixes.
• Service-Minded — treats every client interaction as a chance to build trust; follows through without being chased.
• Clear Communicator — translates technical or strategic detail into language a business owner can act on, in writing and live sessions.
• Coach, Not Just Doer — comfortable teaching a client to run a process, not only running it for them.