Chief Revenue Officer

Location:

Jacksonville Beach, FL

Reports to:

Chief Executive Officer
Size of Team: 7-10 employees + contractors

We have the brand. We have the products. We have built the community. Now we need to build the revenue engine that scales them.

GORUCK is looking for a Chief Revenue Officer to own top-line growth and commercial profitability across Gear, Footwear, Apparel, Training, Events, and emerging channels. This is not a creative or brand-storytelling role. This is a data, execution, and math-driven position—equal parts vision, execution, numbers, and people. Your job is to turn GORUCK’s fiercely loyal community and world-class product line into a predictable, scalable, and highly efficient engine for customer acquisition, retention, and lifetime value.

You’ll own the numbers. And you’ll be expected to know what they mean, what needs to change, and how to get the organization moving against them.

GORUCK has built a premium product portfolio, a powerful brand, and a community unlike anything else in fitness. Our next stage of growth requires greater commercial discipline.
We need one leader connecting revenue, customer acquisition, retention, e-commerce, merchandising, pricing, and demand forecasting. Someone who can look across the entire business, understand where growth is coming from, determine where we should invest next, and build the systems and team to execute against it.

The CRO will build the commercial engine behind GORUCK’s next stage of growth.

You’re both an Apex Operator and Leader. You’re as comfortable in a spreadsheet as you are at the executive table. You understand unit economics, cohort analysis, contribution margin, CAC, LTV, conversion, and inventory turns—and you use them to make decisions.

You’re highly analytical without getting stuck in analysis. You have the confidence to challenge a founder or an assumption, but the humility to change your mind when the data changes.

You care about outcomes more than appearances. If the less polished email converts better, you want the less polished email. If a product isn’t selling, you want to understand why—and you’re willing to make the call on what happens next.

You understand that GORUCK’s brand and community are incredibly valuable, and your job isn’t to reinvent them. Your job is to build the commercial machine that scales them.

• 10+ years of commercial, revenue, growth, or e-commerce leadership experience, ideally with a physical-goods DTC brand in fitness, outdoor, performance apparel, footwear, equipment, or premium consumer goods.
• Experience helping scale an emerging consumer brand, ideally through a significant growth stage such as $30M to $100M+ in revenue.
• Proven ownership of revenue and commercial P&L performance with a track record of driving profitable—not just top-line—growth.
• Deep DTC e-commerce expertise across acquisition, retention, conversion, lifecycle marketing, merchandising, pricing, and promotions.
• Strong command of performance marketing and the economics behind it: CAC, LTV, contribution margin, attribution, cohort analysis, and ROI.
• Experience developing revenue and unit forecasts and translating demand into actionable plans with Operations, Finance, and Product.
• Experience building revenue beyond DTC through B2B, wholesale, government, institutional, or other commercial channels.
• Strong leadership experience building and managing high-performing teams.
• High emotional stability, low ego, strong judgment, and the backbone to challenge assumptions with data.
• Alignment with GORUCK’s culture and mission. Experience in fitness, endurance, outdoor, tactical, military, or similarly mission-driven…