Sr Director, Product Marketing

Overview

The core mission of the Sr Director, Product Marketing

The Senior Director/Director of Product Marketing will shape and own HTB's market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

• USA (Strong preference on the East Coast, or Central US) / UK
• Fully Remote

You''ll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB''s growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. Together, you''ll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.

• Own the narrative & category:
  Define and continually sharpen HTB''s positioning and messaging across personas (CISO, security leaders, SOC managers, red/blue/purple team leads, L&D) and segments (mid‑market, enterprise, public sector).
• Establish and evangelize the category around continuous cyber upskilling, cyber ranges, Table Top Exercises (TTX), live-fire exercises and adversarial training—grounded in real attacker and defensive tradecraft.
• Drive the narrative and build analyst relationships with the likes of Forrester and Gartner.
• Lead GTM & Launches:
  Work in an Agile environment, align with rapid product iterations and continuous delivery, ensuring market positioning and go-to-market strategies evolve in step.
• Translate continuous delivery cycles into clear, customer-focused narratives that drive adoption and engagement.
• Drive go-to-market strategy and integrated launch plans for new capabilities and product launches; set the bar for what good looks like from beta to general availability.
• Own cross-functional alignment and sales enablement for product launches, analyst relations, and community building across Product, Sales and Marketing.
• Partner with Sellers, Demand Gen and Field Marketing to map plays to buying stages and accounts; localize for regions and verticals where needed.
• Coordinate with SVP of Marketing to align launch priorities with quarterly business goals and brand strategy.

• 8-10+ years in B2B SaaS product marketing (Director) or 11-15+ years (Senior Director), including 5+ years in cybersecurity (identity, Sec Ops, training/upskilling, or adjacent/AI).
• Demonstrated success owning positioning and GTM for multi‑product portfolios and launching products at a high‑growth company; introducing new categories.
• Proven experience managing Analyst Relations (AR), including building relationships with Gartner and Forrester to shape market perception and extract competitive insights.
• People leadership:
  Coaching, mentoring and creating leverage through a small, mighty team.
• Fluency with security buyer and practitioner journeys; translate deep technical value into clear business outcomes.
• Proven ability to partner with Product and Sales, influence executives, and drive cross‑functional execution.
• Excellence in storytelling—written, visual, and on stage; strong analytical chops: data-driven decision making, customer insight, and rigorous testing.

• Adoption and engagement of newly launched products/capabilities (activation, time‑to‑first‑value).
• Pipeline and…