ECommerce Merchandising Specialist

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If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

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Requisition : 21765

Remote Work Available: Yes

Job Title: eCommerce Merchandising Specialist

Business Unit: Digital Marketing

Location: OH, PA, CT (2 role openings) Required Northeast resident

Reports To: Manager, eCommerce Marketing?

Role Summary

The eCommerce Merchandising Specialist is responsible for the day-to-day ownership and optimization of digital merchandising across assigned markets for Trulieve's website and mobile app. Unlike the Coordinator role, which focuses primarily on routine audits and execution, the Specialist independently manages more complex merchandising workflows, analyzes customer and site-performance trends, recommends improvements, and drives issues through resolution across Product Information Management (PIM), category merchandising, promotional setup, product discovery, linking, and navigation.

This role partners with IT, Marketing, Creative, CRM, and Retail to ensure the digital storefront is accurate, compliant, customer-focused, and aligned with market priorities.

• Own digital merchandising execution for assigned markets across the Trulieve website and mobile app, including product setup, attributes, imagery, categorization, category placement, linking, navigation, and onsite search readiness.
• Independently manage complex pricing, discount, and promotional merchandising workflows; validate setup and launch timing, identify root causes of errors, and coordinate resolution with IT, Marketing, Creative, CRM, and Retail.
• Lead launch-readiness reviews for new products, back-in-stock items, campaigns, and market-specific promotions to confirm brand, compliance, content, and customer-experience requirements are met before and after launch.
• Establish and maintain audit standards for assigned markets; prioritize issues by customer and revenue impact, document findings, assign or elevate actions, and track them through resolution.
• Analyze GA4, onsite search, product-discovery, customer-journey, and conversion data to identify trends and recommend merchandising or content improvements.
• Translate business priorities, promotional calendars, and state-level inventory considerations into clear digital merchandising plans and execution requirements.

• Required: Bachelor's degree in marketing, advertising, eCommerce, business, information technology, or a related field plus at least 3 years of relevant experience; or at least 5 years of equivalent eCommerce, digital merchandising, web content, or catalog-management experience in lieu of a degree.
• Required: Demonstrated experience independently managing digital merchandising workflows across multiple products, campaigns, locations, or markets.
• Required: Working knowledge of eCommerce platforms, Product Information Management (PIM), content management systems, product taxonomy, promotional…