Senior Content Strategist

Mitsubishi Power Americas, Inc., in Lake Mary, Florida, is looking for a Senior Content Strategist.

At Mitsubishi Power, we’re not just building better clean energy technologies; we’re architecting a better future. Our team is boldly redefining power generation and energy storage to fast-track the world’s energy transition. We operate as one team, pushing toward our vision of the future. At Mitsubishi Power, we value problem-solvers, prioritize collaboration, and support each other in an inclusive culture created through accountability and authenticity by demonstrating our core values of:
Safety, Family, Innovative, Inclusive, Accountable & Courageous. Together, we’re building the future we all aspire to – making net zero a reality.

Mitsubishi Power is on a mission to reach net zero carbon emissions across the power sector, deploy clean energy infrastructure, and advance human prosperity. We are looking for a Content Senior Strategist to serve as Mitsubishi Power Americas' content center of excellence, leading content strategy, editorial planning, thought leadership development, and strategic event content, including CERAWeek and other priority industry engagements.

This role develops and governs content that supports business objectives, brand reputation, customer engagement, recruiting, and growth across digital channels. Working closely with subject matter experts, business units, agencies, and marketing teams, the Content Manager ensures content is accurate, consistent, discoverable, performance-driven, and aligned with brand standards.

• Develop and maintain an enterprise content strategy aligned with business priorities, campaign objectives, customer needs, and growth goals.
• Own the editorial calendar and coordinate content delivery across web, social media, email, recruiting, event, and campaign channels.
• Partner with business units and marketing stakeholders to identify content opportunities that support sales, customer engagement, recruiting, and brand awareness.
• Use audience, keyword, search, and topic research to guide content priorities and development.

• Lead the creation, editing, and publishing of digital content, including website copy, blogs, articles, case studies, thought leadership, email campaigns, recruiting content, presentation support, video scripts, and multimedia assets.
• Manage content workflows, approvals, and publishing schedules, using SOPs to improve consistency, speed, and quality.
• Coordinate with subject matter experts, business units, and agency partners to produce technically accurate, audience-focused content efficiently.
• Support presentation decks and other thought leadership or event-related content assets as needed.

• Apply SEO and content optimization best practices to improve organic visibility, discoverability, and user engagement.
• Collaborate with Search, Digital Marketing, communications, and campaign teams to align content priorities with channel strategies and audience needs.
• Monitor content performance using analytics platforms, search tools, rubrics, and dashboards; provide recommendations for continuous improvement.
• Develop content trackers and reporting inputs that help stakeholders understand content performance, gaps, and opportunities.

• Manage relationships with content agencies, freelance writers, translators, and creative vendors.
• Provide clear briefs, timelines, quality expectations, and feedback to external partners.
• Collaborate with communications, HR, sales, engineering, executive leadership, and marketing teams to develop strategic content initiatives.
• Help ensure content…