Territory Sales Manager-FL, South GA & South AL

Territory Sales Manager – FL, South GA & South AL Required Experience

• Minimum 3 years successful sales experience in medical devices, diagnostics, or molecular in vitro diagnostics.
• Experience launching new products into the U.S. market strongly preferred.
• Proven track record and deep, up‑to‑date knowledge about the urgent‑care, primary‑care, or CLIA‑waived point‑of‑care markets.
• Understanding of capital equipment sales models with recurring consumables (reagent‑rental, subscription, service bundles).
• Familiarity with IDN/GPO structures and enterprise deal cycles.
• Skilled in forecasting, territory planning, and account segmentation.

• Minimum of high school diploma or equivalent. Bachelor’s degree preferred.

A fast‑growing medical diagnostics technology company focused on developing and manufacturing advanced point‑of‑care molecular diagnostic solutions seeks a Territory Sales Manager to support and expand its presence in the Florida, South Georgia, and South Alabama markets. The company’s multidisciplinary team of engineers, scientists, clinicians, and manufacturing experts designs innovative devices that deliver rapid, accurate, and actionable diagnostic results. By leveraging cutting‑edge microfluidics, protein engineering, and connected technologies, the organization is committed to quality, regulatory compliance, and expanding global access to high‑performance diagnostic tools.

The Territory Manager defines, develops, and executes the sales strategy within an assigned region and plays a critical role in the company’s transition from R&D to full‑scale commercialization.

The Territory Sales Manager is responsible for all aspects of sales execution, key account management, forecasting, customer engagement, and performance analytics. The role is accountable for instrument placements, adoption, market‑share expansion, and customer satisfaction within the assigned geography.

• Execute the commercial launch of the company’s fast molecular system platform, consisting of the Instrument Stations and one or more Operating Modules within the territory.
• Drive instrument placements across urgent‑care and high‑volume primary‑care markets.
• Develop strategies to identify, prioritize, and close large urgent‑care and PCP network opportunities.
• Manage a full sales cycle including contracting, installation, and post‑install adoption.
• Use Salesforce CRM to build and manage pipelines, forecast accurately, and drive data‑driven decisions.
• Partner with Marketing to execute lead‑generation and conversion programs that support scalable territory growth.
• Work with Sales Leadership to monitor, exceed, and accelerate placement targets.
• Ensure timely completion of administrative tasks (CRM updates, expense reports, training modules).

• Build and sustain strong relationships with key decision makers across urgent‑care chains, primary‑care groups, and office labs.
• Deliver compelling demos and workflow consultations that highlight speed, accuracy, and ROI.
• Own the post‑install adoption process for 90 days, coordinating training and utilization growth.
• Ensure all communications reflect professionalism, integrity, and regulatory compliance.

• Partner cross‑functional with Sales, Marketing, Product Management and Customer Service to optimize launch execution.
• Provide timely market intelligence on customer likes and dislikes about the offering, competitor activity, and reimbursement trends.
• Participate in regional and national trade shows; occasional weekend travel required.

• Implement and maintain Salesforce CRM reporting for complete visibility into…