Manager, Marketing, LAC

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Manager, Marketing, LAC (Latin America & Caribbean) develops and executes go-to-market, channel, and product plans that generate demand, accelerate sell-out, and support profitable growth for Brother's Printing, Scanning, and Labeling portfolio, with a focus on Central America, the Caribbean, Colombia, and Ecuador.

This position works collaboratively with other internal groups, including but not limited to:
Sales, Operations, Product, Finance, HR, and Legal, to develop strategies and effective execution to not only achieve, but exceed sales and budget goals, and gain critical market share.

The Manager leads multiple concurrent projects across countries, categories, and channels, with clear priorities, accountable owners, timelines, and budgets, as well as demonstrating strong leadership of different teams, key agencies and vendors, and channel partners such as retailers, eCom players, resellers, distributors, and end users.

• Develop go-to-market, channel activation, and sell-out plans, in collaboration with Sales and partners, that will achieve sell-out goals in physical locations as well as in eCom environments.
• Execute solid retail/reseller partner programs that can serve as the framework for promotional, pricing, and other joint initiatives with each account. Expand the reach of our marketing efforts and co-create actions to drive demand.
• Drive consumer demand through several tools including: channel media, in-store displays, POS material, retailer salespeople…