Group Sales Manager

For nearly a century, Ponte Vedra Inn & Club and The Lodge & Club have been premier destinations on Florida's Atlantic coast, where traditions are celebrated, connections are formed, and memories last a lifetime. Together, these iconic oceanfront resorts offer a blend of timeless charm, coastal elegance, exceptional amenities, and personalized service that creates extraordinary experiences for guests and members alike.

Guided by a vision to create connections for a lifetime in the most beautiful places, our team is committed to delivering exceptional hospitality while fostering a sense of belonging for guests, members, and one another. Through integrity, graciousness, innovation, wonderment, and community, we honor a legacy of excellence while creating memorable moments that inspire guests to return year after year.

Ponte Vedra Inn & Club and The Lodge & Club are seeking an experienced and results-driven Group Sales Manager to generate group room revenue, develop new business opportunities, and strengthen client relationships across both resort properties. This position is responsible for prospecting, soliciting, negotiating, and securing group business while managing assigned accounts throughout the sales cycle. Working closely with Conference Services, Catering, Revenue Management, Reservations, and Resort Operations, the Group Sales Manager plays a key role in achieving revenue objectives while ensuring a seamless transition from sales to program execution.

• Develop, solicit, and secure new group business within assigned markets and segments while maximizing guestroom, meeting space, food and beverage, and ancillary resort revenue opportunities.
• Manage assigned accounts and cultivate strong relationships with meeting planners, corporate clients, associations, incentive organizations, and group customers.
• Proactively prospect for new business through outside sales calls, email and telephone outreach, networking events, sales missions, client presentations, and other business development activities.
• Respond promptly to inquiries and maintain consistent follow‑up throughout the sales process to convert qualified opportunities into confirmed business.
• Prepare professional proposals, presentations, contracts, and sales correspondence tailored to client needs and reflective of luxury hospitality standards.
• Negotiate group agreements and strategically close business opportunities while balancing client expectations, revenue goals, and property availability.
• Accurately manage guest room blocks and meeting space allocations to support client objectives and maximize resort revenues.
• Conduct property tours and site inspections that effectively showcase accommodations, meeting facilities, amenities, and resort services.
• Represent the resorts at trade shows, conferences, networking events, client functions, and other sales and business development opportunities.
• Maintain accurate account information, activity records, correspondence, production data, and pipeline progress within CRM and sales management systems.
• Consistently meet or exceed established quarterly and annual revenue and activity goals.
• Monitor market trends, competitive activity, account developments, and emerging opportunities to support continued revenue growth.
• Coordinate the accurate and timely turnover of contracted groups to Conference Services and operational departments.
• Maintain appropriate client contact following the sale and while groups are on property to support satisfaction, retention, and future business opportunities.
• Build strong collaborative relationships with Conference Services, Catering, Revenue Management, Reservations, Resort Operations, and other departments.
• Maintain comprehensive knowledge of both resorts, including accommodations, meeting facilities, amenities, services, and operational capabilities.
• Perform other duties and special projects as assigned.

• College degree in Hospitality Management, Business, Marketing, or a related field preferred; equivalent experience will be considered.
• Three to five years of group sales experience within luxury hotels, resorts, or comparable hospitality environments preferred.
• Demonstrated success in prospecting, relationship development, contract negotiation, and achieving revenue goals.
• Excellent written, verbal, presentation, negotiation, and interpersonal communication skills.
• Strong organizational and time-management skills with the ability to manage…