Marketing Specialist

At Piab Group we improve our customers' productivity, sustainability, and safety through evolving industrial automation and have done so since 1951. We believe in an automated world where no resources are wasted, and no humans are injured. With annual sales of ~3 billion SEK and more than 1400 employees, Piab is a global organization, serving customers in more than 100 countries from a vast network of subsidiaries and channel partners.

Since 2018, Piab Group has been owned by Patricia Industries, part of Investor AB

Piab serves a wide range of industries, including e-commerce logistics, food and beverage, pharmaceuticals, and automotive, providing innovative vacuum automation solutions tailored to each sector.

• Innovative Culture: Be part of a team that thrives on creativity and innovation.
• Global Impact: Work with a company that is a world leader in vacuum transport solutions.
• Global Presence: Piab has 25+ sales offices and over 900 partners worldwide, ensuring a vast network and global reach
• Sustainable Vision: Contribute to an automated world, promoting safety and efficiency.
• Professional Growth: Access opportunities for continuous learning and career advancement.
• Diverse and Inclusive: Join a workplace that values diversity and fosters an inclusive environment.
• Stable employer: As part of Patricia Industries and connected to the Wallenberg family, Piab benefits from strong support and a commitment to long-term growth and sustainability.

As Marketing Specialist, North America, you will turn global strategy into regional programs that build awareness, generate demand, strengthen channel engagement, and support sales. You will own day-to-day field marketing activation across launches, campaigns, events, distributor marketing, digital communications, lead management, sales enablement, and regional content. Working with Global Marketing, Product Divisions, Sales, and Channel Management, you will adapt global programs for North America while protecting Piab brand standards and measuring results.

You will plan, execute, and measure North American marketing activities that support Piab’s commercial goals.

• Develop and maintain the North American field marketing plan and activation calendar aligned with global priorities, launches, sales objectives, and channel needs.
• Execute regional campaigns and product launches across digital, field, channel, and sales enablement touchpoints.
• Plan trade shows, distributor/customer events, webinars, and roadshows, including promotion, lead capture, follow-up, and post-event measurement.
• Build distributor co-marketing programs, partner communications, co-branded campaigns, launch kits, promotions, and sales tools that help partners create demand.
• Partner with sales to identify priority segments, target accounts, market opportunities, and customer stories for campaigns and content.
• Localize global content and create regional presentations, launch materials, sales tools, case studies, PR, and digital communications for North American audiences.
• Manage North American marketing inquiries and leads in Salesforce, including lead-source accuracy, routing, follow-up visibility, and related data needs.
• Track marketing KPIs including campaign engagement, lead quality, event performance, channel participation, follow-up, and pipeline influence where available.
• Capture customer, distributor, sales, competitor, and market insights and share actionable themes with Global Marketing and Product Divisions.
• Coordinate regional agencies, suppliers, promotional items, budgets/purchase requests, partner communications, and channel marketing contact data.
• Serve as the North American marketing…