Communications and Marketing Manager

Who We Are:

At the City of High Point, we celebrate the creator in everyone. Building on our rich cultural history steeped in industrialism and innovation, our employees seek not only to transform themselves, but the world around us. We are collaborators, we are makers, we are visionaries.

We invite you to explore the many opportunities to serve our community, by sharing your talents, skills, and expertise. You'll join a diverse team of over 1300 individuals dedicated not just to making a career, but a difference; because what we create in High Point, changes the world!

Our Core Values:

• Integrity:Saying what we mean and consistently doing what we say with no desire other than the good of the citizens we serve. It means standing up for beliefs.
• Responsibility:A continual process that emphasizes a high level of personal accountability by each member of the organization.
• Partnership:Adding competitive value and quality to the services provided to our residents, businesses, and visitors through responsible fiscal stewardship, increased innovation, greater use of technology, and expanded civic, neighborhood and regional partnerships.

What We Offer:

The City of High Point offers a competitive salary commensurate with education and experience. We also offer generous benefits for full-time employees which include but are not limited to:

• A guaranteed monthly pension upon retirement, vested after 5 years of service
• Competitive medical, dental, and vision plans effective day one
• 401K and 457B Retirement Plans
• PTO earned within first year
• 12 Paid Holidays per year
• Tuition Reimbursement Plan

Your Purpose:
As a Communications and Marketing Manager, you play an integral leadership role in elevating the city’s brand, increasing visibility, and fostering engagement with residents, employees, and key stakeholders. You will help guide the city’s communications strategy—supporting media relations, social media, public relations, and event promotion. You will coordinate the development of campaigns that reflect the city’s values and priorities, manage a team of communications professionals, and collaborate closely with City Council and municipal leadership to ensure alignment with broader organizational goals.What

You’ll Do:

Strategic Leadership
- Support the development and implementation of a comprehensive communication strategy aligned with the city’s mission and goals.
- Help lead city branding efforts to ensure consistent messaging and visual identity across platforms.
- Contribute to marketing initiatives that promote the city’s public image and encourage community engagement.

Media Relations
- Maintain strong working relationships with local, regional, and national media outlets.
- Serve as a point of contact for press inquiries, media statements, and coverage coordination.
- Assist in managing crisis communications to ensure timely, accurate, and trusted information reaches the public.

City Council Support
- Provide communications assistance to City Council members, including developing talking points, speeches, and presentations.
- Coordinate public events, forums, and meetings that facilitate transparent engagement between City Council and the community.

Internal Communications & Employee Engagement
- Support internal communication strategies that keep employees informed, motivated, and connected to the city’s mission.
- Help develop employment branding initiatives aimed at attracting and retaining top municipal talent.

Event Planning & Promotion
- Contribute to the planning and promotion of major city events, including festivals, town halls, and outreach campaigns.
- Assist in the creation of promotional content and marketing strategies to boost public participation.

Digital Communications & Video Production
- Oversee the city’s digital communications presence, including website content, social media platforms, email newsletters, and video assets.
- Manage the production of high-quality video content that showcases city projects, services, and events.

Team Leadership
- Supervise and mentor a team of communications professionals in a collaborative, growth-oriented environment.
- Coordinate team workflows, provide performance feedback,…