Sales Development Representative

Location: United States – Charlotte (NC) or Richmond (Virginia) preferably

Employment Type: Full-Time

Salary Basic: $80,000

OTE: $40,000 (but no ceiling on commission)

Growing technology company that helps businesses grow by connecting the keywords and ads that drive better quality sales.

Our platform makes it easier for businesses to understand ad performance performance, identify opportunities, and make smarter, data-driven decisions without the complexity of traditional analytics solutions for lead generation, eCommerce and phone based sales operations.

As we expand across the United States, we're looking for an ambitious, highly motivated SDR, with no ceiling on commission, to drive new customer acquisition and help accelerate our growth.

We're looking for a true SDR — someone who loves prospecting, isn't afraid to pick up the phone, can deliver compelling propositions, and hand off the prospect at demo stage so the customer is a slam dunk to close.

This is not a role where leads are simply handed to you. You'll be responsible for creating your own opportunities, building your own pipeline, and converting prospects into demos.

You'll own the sales development process, building upon what we know works in the UK and USA to drive growth of new logos in the USA.

We're looking for someone who is proactive, resilient, commercially sharp, and comfortable working independently in a fast-moving business.

• Identify and research potential customers across the US market.
• Build and maintain your own targeted prospect lists, identifying key decision-makers and relevant contacts.
• Proactively generate new business through cold calling, email outreach, Linked In, and other prospecting channels.
• Develop and execute outbound sales strategies to consistently generate qualified opportunities.
• Take full ownership of building and maintaining a healthy sales pipeline.

• Confidently pick up the phone and engage prospective customers who have had no previous interaction.
• Deliver compelling, concise pitches that communicate our value proposition and generate interest.
• Navigate gatekeepers, overcome initial objections, and secure discovery calls and product demonstrations.
• Build relationships with decision-makers and understand their commercial challenges.

• Get the prospect to demo stage, handing over the relationship to make it easy to convert the prospect into a sale.
• Tailor your pitch to support the demonstrations to different industries, business needs, and stakeholders.
• Translate technical capabilities into clear, compelling business benefits.

• Proven experience in a B2B SDR role, ideally within SaaS, analytics, software, marketing or technology.
• A strong track record of generating your own leads and closing new business.
• Demonstrable success in outbound prospecting and cold calling.
• Experience managing the prospect to the demo stage independently, from initial contact.
• Confidence in presenting software propositions to prospective customers.
• Strong communication and objection-handling skill at the initial contact stage.
• Comfortable speaking directly with business owners, senior managers, and C-level decision-makers.
• Self-motivated, organised, resilient, and highly results-driven.
• Comfortable working remotely with a high degree of autonomy.
• Experience selling analytics, business intelligence, AI, marketing or data-driven solutions.
• Familiarity with CRM systems and sales prospecting tools such as Hub Spot, Salesforce, Linked In Sales Navigator, Apollo, or similar.
• Experience selling to small and medium-sized businesses or mid-market organisations.
• Experience working in a growing SaaS business or…