Data Planner

Data Planner – Full Time (37 hrs per week) – Permanent – High Wycombe Campus & Hybrid

Salary: £38,784 – 43,482 per annum

At Buckinghamshire New University we are challenging the higher education status quo and re‑imagining what a university can be. Our Marketing team is at the heart of this mission and we are looking for a proactive Data Planner to be a guardian of digital effectiveness, responsible for user experience, consumer experience, SEO and analytics across CRM, social and owned digital channels.

To inform and inspire the development of the University’s marketing campaigns and activity as part of the in‑house digital marketing team responsible for external campaigns to a variety of audiences. The Data Planner will analyse a variety of data sources to create actionable insights that optimise campaigns to attract, convert and retain students and will practice an inclusive approach to building an inclusive university community.

• Act as the champion for user experience (UX) and consumer experience (CX) across all digital touchpoints, transforming complex data into clear, actionable insights that directly support student attraction, conversion and retention.
• Analyse a wide range of data sources—including CRM data, website analytics, SEO performance, social media metrics, paid media reports and student behaviour insights—to identify trends, gaps, opportunities and pain points across the student journey.
• Produce clear, actionable insights that inform marketing decisions and optimise recruitment and retention activity.
• Translate these insights into concise, strategic “micro‑briefs” that articulate a problem, opportunity or unmet need, providing clear direction to creative, content and digital teams.
• Contribute to campaign planning by providing data‑driven recommendations on audiences, messaging, channels and timing.
• Build dashboards, reports and visualisations that help stakeholders understand performance and areas for improvement, and monitor campaign effectiveness and provide recommendations for continuous optimisation.
• Evaluate website journeys, landing pages and conversion funnels to identify friction points and opportunities to improve engagement.
• Lead SEO analysis and recommendations to improve organic visibility and search performance and support the optimisation of CRM journeys, email campaigns and nurture flows based on behavioural data.
• Comply with relevant legislative and other requirements (Data Protection Act 2018, GDPR, Health and Safety, UKVI and Equality and Diversity) in all working practices.
• Perform other duties as may reasonably be required.

Education, Qualifications & Training
Recognised data science, marketing analytics or statistics accreditation, ideally to degree level.

Knowledge & Experience
Proven experience in data analysis, digital optimisation or marketing analytics.
Strong analytical skills with the ability to interpret complex datasets and extract meaningful insights.
Ability to translate data into clear, concise briefs or recommendations for creative and digital teams.

Experience with A/B testing, segmentation, predictive modelling or audience profiling.
Strong understanding of digital user journeys, UX principles and conversion optimisation.

Skills
Experience using analytics and BI tools such as Google Analytics, Tableau, CRM reporting tools, social analytics platforms or SEO tools.
Effective, collaborative communication skills.
A proactive, curious mindset with a passion for problem‑solving and continuous improvement.

• Generous holiday entitlement (35/30 days per annum, plus bank holidays & closure days)
• Hybrid working (dependent on business needs)
• Training & development support opportunities
• Contributory pension scheme
• Discounted gym membership for our on‑site gym
• Range of staff discounts with major retailers

We are proud to have a diverse community and a strong track record of diversity, equity and inclusion. We particularly encourage applications from candidates who are likely to be underrepresented in BNU’s workforce, including people from global majority backgrounds, people with disabilities,…