Digital Marketing Manager

Digital Marketing Manager

High Wycombe
£43,000 - £50,000
Permanent
Monday – Friday

We are working with a growing ecommerce business who are looking for a commercially minded Digital Marketing Manager to take ownership of their digital marketing activity and help drive the next phase of growth.

This is a broad and varied role with a strong focus on Paid Media and Email Marketing, whilst also contributing to wider customer acquisition, retention and ecommerce growth strategies. The successful candidate will enjoy both strategic planning and hands-on campaign management and will thrive within a fast-paced SME environment.

Responsibilities of the Digital Marketing Manager:

* Managing and optimising Paid Search and Paid Social campaigns across platforms including Google Ads and Meta

* Planning, launching and monitoring digital marketing campaigns to maximise ROI and customer acquisition

* Managing campaign budgets, audience targeting, creative testing and performance reporting

* Developing and executing email marketing campaigns and customer lifecycle journeys using CRM platforms

* Building and optimising automated email flows including welcome, retention and customer re-engagement campaigns

* Analysing campaign performance and identifying opportunities to improve customer engagement and revenue

* Supporting wider ecommerce and digital growth initiatives

* Identifying opportunities to improve customer journeys, conversion rates and overall online performance

* Producing regular performance reports using digital analytics and marketing platforms

* Working closely with leadership teams and external partners to support commercial objectives

* Managing and coordinating external agencies and suppliers where required

Requirements of the Digital Marketing Manager:

* Previous experience managing Paid Search and Paid Social campaigns

* Strong knowledge of Google Ads, Meta and digital advertising platforms

* Experience using email marketing and CRM systems

* Proven track record of driving customer acquisition and retention through digital channels

* Strong understanding of ecommerce performance metrics and digital reporting

* Experience analysing campaign performance and making data-driven decisions

* Commercial awareness with the ability to balance strategy and execution

* Strong organisational and project management skills

* Ability to work independently and take ownership of marketing activity

* Excellent communication and stakeholder management skills

What's on offer:

* Opportunity to join a growing and ambitious ecommerce business

* Broad and varied role with genuine ownership

* Collaborative and supportive team environment

* Opportunity to influence marketing strategy and business growth

* Staff discount scheme

* Company pension

* Free on-site parking

* Long-term career progression opportunities