Product Marketing Manager

Parke Lane People Limited provided pay range

This range is provided by Parke Lane People Limited. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Our client is a well established and growing business with impressive offices in High Wycombe. They have a new permanent requirement in their marketing team for a Product Marketing Manager.

Reporting directly to the Marketing Director, typical duties will be to:

• Produce a marketing plan for each product group in the defined portfolio.
• Communicate and train the vision and value of all products to the sales team and develop sales tools that facilitate the sales process.
• Create content such as case studies, Operative techniques, Clinical Results, instructional videos, literature, website & Social Media copy and blog posts with other members of the marketing team and sales teams as well as external companies.
• For new products, work with Beta sites to generate customer success stories.
• Work with UK & International Key Opinion leaders (KOL’s) to help build awareness and adoption of all products.
• Write and execute detailed product launch plans.
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas through interviews, surveys, focus groups and sales data.
• Work with PR agencies at relevant and appropriate times to raise the company profile and increase brand awareness.
• Use market research data to establish and recommend product pricing to the Marketing Director.
• Working with all relevant departments to ensure each product is effectively introduced to the market and continues to be successful.
• Present on products to both external and internal audiences to create interest and excitement.
• Assist in the market testing of new products.
• Undertake Research on competitor offerings and utilise findings to update the marketing plan.
• Review inventory levels and work with The Buyer to ensure product availability.
• Produce a monthly report to update the Leadership Team on progress and opportunities.

The ideal candidate should have proven marketing experience with a degree in life sciences or similar field. A background in the medical sector is desirable. You must be a strong communicator, able to work to deadlines, with a creative and entrepreneurial mindset. Strong IT skills are essential, along with a good understanding of digital marketing and social media.

On offer is a base salary of £50,000 - £60,000 plus bonus, a car allowance and an enhanced benefits package. There is also a hybrid working arrangement and free onsite parking, as well as the opportunity to travel.

Associate

Full-time

Marketing

Medical Equipment Manufacturing

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