Marketing y Communications Manager

As Marketing & Communications Manager, you are the best advocate for the Kipling and NAE brands, and will help us to drive awareness and reputation of our school - ensuring we are top of mind for prospective students and their families. You will engage all internal and external stakeholders, working closely with school and regional teams, to develop and deliver relevant and engaging content, using the right brand messages to bring to life the unique identity of the school.

You'll use data and insights to ensure that MAC tactics are helping to drive enrollment performance across the school. You will lead the planning and execution of all school events across the Family Experience Journey (FEJ) touchpoints, for parents, prospective parents and students. As a part of our MAC Team, you will lead the Marketing, Comms and Events functions to develop and deliver a strategic plan that supports our recruitment and retention targets.

• Focus activity on driving inquiries, and converting through to enrollment
• Collaborate with Admissions team to ensure all touchpoints of the FEJ reflect premium brand
• Manage the PR and communication strategy for the school.
• Create and implement an annual communication plan to build brand awareness and loyalty.
• Develop and build media relationships, so the school is top of mind and the first choice when journalists are looking for contributors.
• Leverage paid advertising and advertorials to gain editorial coverage aligned to school brand messages.
• With guidance from the School Principal, DAM, Regional and Central teams, respond appropriately to media enquiries.
• Support the school team on crisis communications working with the Regional and Central teams as appropriate.
• Strong communications strategy for current families, aligned across campuses, including newsletters.
• Lead the school Website strategy.
• Develop a strategic content calendar to build the school brand and meet any key communication goals, across all channels.
• Take ownership for the management and ongoing improvement of the school website via the CMS.
• Work with the regional and central teams to optimize SEO and implement recommendations for improvement.
• Drive performance through data and insight.
• Use local and global data insights to help drive school performance.
• Be inspired by research.
• Use third party insights, competitive analysis and trends to identify opportunities.
• Use data to make sure we are measuring campaigns against commercial objectives.
• Manage the School Brand.
• Identify and implement campus improvements and internal branding projects that bring our unique benefits and educational approach to life and enable strong storytelling for the Admissions team.
• Ensure full implementation in internal and external facing materials both offline and online (school marketing collateral, website, advertising materials etc.).
• Coach internal stakeholders to implement the visual guidelines and leverage the existing templates as well as create new ones where needed.
• Support the different school departments (academic sections, catering, charities, camps, etc.) to develop materials needed to deliver an outstanding experience for our parents & students.
• Work with the Senior Leadership Team to ensure that décor/furnishings in the buildings (current and planned) and on-campus reflect our brand positioning and visual identity.
• Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.
• Provide supportive and focused leadership to enable Marketing Team members to reach their individual, team and school goals.
• Act as a role-model to other members of the MAC Team and coach the best from them.
• Support in the development of a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
• Contribute to the sharing of best practice in marketing across the MAC school team, region and group.
• Work with the School MAC team and Regional office on any other Marketing related activities as required.
• Perform regular competitive audits and provide business intelligence to the school MAC and SLT team and regional / central colleagues.
• Run required…